15 Business Reasons to Use Twitter

2009 November 30
by Karl Schmieder

I’m not afraid to admit it, I have a love-hate relationship with Twitter.

I love it for many of the 15 reasons listed on Douglas Karr’s excellent blog post of the same name. For life sciences and biotechnology companies, Twitter is an excellent way to announce jobs, seek and share information, humanize the business (something science-based businesses can always get better at), network and be more aggressive with external communications.

I hate Twitter because real-time communication is usually not my style and there is no virtue in thoughtless action, which real-time unfortunately encourages.

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