9 Resolutions for 2010

It wouldn’t be the New Year’s issue if I didn’t give myself some resolutions. Here are nine that I’m going to work on and that you might consider:

1. Brainstorm – Look for new ways to connect with you (my customers and the media). What are you customers about?
2. Go beyond pushing product to creating experiences. (I got this one from Dan Kennedy. It applies more to my naming clients.)
   
3. Think of MessagingLab as a media and publishing company. The information we provide is valuable and we’ll be providing in more formats during 2010.
4. Question historically based biases about the business to find new opportunities. Are there opportunities to be created by doing the opposite of what everyone else is doing?
5. Find the a business within the business. Probably easier said than done.
6. Bring readers customers something new and improved. Involve customers with choice. Can you repackage your offerings in several flavors?
7. Communicate more frequently and more consistently.
8. Develop and offer information of interest.

Let me know what you’re resolving to do in 2010. And remember, Chinese New Year’s is on February 14th – the same year as Valentine’s Day this year.