9 Resolutions for 2010
2010 January 1
It wouldn’t be the New Year’s issue if I didn’t give myself some resolutions. Here are nine that I’m going to work on and that you might consider:
- Brainstorm – Look for new ways to connect with you (my customers and the media). What are you customers about?
- Go beyond pushing product to creating experiences. (I got this one from Dan Kennedy. It applies more to my naming clients.)
- Think of MessagingLab as a media and publishing company. The information we provide is valuable and we’ll be providing in more formats during 2010.
- Question historically based biases about the business to find new opportunities. Are there opportunities to be created by doing the opposite of what everyone else is doing?
- Find the a business within the business. Probably easier said than done.
- Bring readers customers something new and improved. Involve customers with choice. Can you repackage your offerings in several flavors?
- Communicate more frequently and more consistently.
- Develop and offer information of interest.
Let me know what you’re resolving to do in 2010. And remember, Chinese New Year’s is on February 14th – the same year as Valentine’s Day this year.
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