Infoneuron Overload Unit

Image: suzysputnik

The amount of information generated about the biotechnology and life sciences industry is overwhelming. On a daily basis, I’m reading BioWorld, several Fierce Publications e-newsletters (FierceBiotech, FierceHealthcare, FierceHealthIT, FierceMobileHealth, FiercePharma) and Xconomy.

In my mailbox, I’m receiving Genetic Engineering News, In Vivo, Nature (including Nature’s Bioentrepreneur blog), Medical Media & Marketing, Pharmaceutical Executive, PharmaVoice and Science. I also frequently check the following blogs: Sally Church’s brilliant Pharma Strategy Blog, John Mack’s often-hilarious Pharma Marketing Blog, Pharmalot, plus several other blog you can find on the MessagingLab Alltop page.

It’s a little overwhelming, isn’t it? Enough to overload neurons?

Over the next couple of months, I’ll be focusing content on naming, marketing in general, the life sciences in particular, and will also be adding interviews with founders and marketers.

I’m a huge fan of Y-Combinator’s Jessica Livingston’s Founders at Work: Stories of Startups’ Early Days, a collection of interviews with founders of famous technology companies, including Apple, Flickr, Lotus, and PayPal, among many others. My goal is to create a similar book for biotech and the life sciences.

I’ve lined up several interviews and will be posting those as they are edited. I’ll also post my dream list of people for the book in the next few blog posts. Any feedback is welcome.