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	<title>MessagingLab &#187; Branding Yourself</title>
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	<link>http://www.messaginglab.com</link>
	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>Who is Cliff Mintz? And, Why Should You Care?</title>
		<link>http://www.messaginglab.com/2011/02/who-is-cliff-mintz-and-why-should-you-care/</link>
		<comments>http://www.messaginglab.com/2011/02/who-is-cliff-mintz-and-why-should-you-care/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 14:53:31 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1117</guid>
		<description><![CDATA[Cliff Mintz is the founder of BioCrowd, one of the largest, and most dynamic social networks for biotech researchers. (He&#8217;s also a kick-ass writer and a major contributor over at Life Science Leader &#8211; here&#8217;s his interview with Craig Venter). As part of my series on professional-facing social media sites, I interviewed Cliff over at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Essential Social Media Tips for Life Sciences B2B Marketers</title>
		<link>http://www.messaginglab.com/2010/06/10-essential-social-media-tips-for-b2b-marketers/</link>
		<comments>http://www.messaginglab.com/2010/06/10-essential-social-media-tips-for-b2b-marketers/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 23:28:54 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=805</guid>
		<description><![CDATA[If you have any interest in applying social media to your company (or yourself), you must read Mashable.com, an essential resource for social media marketing. Mashabable ran a feature titled, 10 Essential Social Media Tips for B2B Marketers. I thought it was worthwhile to revisit them and make some comments. I&#8217;ve  rearranged the tips in [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Crush It! Reviewed</title>
		<link>http://www.messaginglab.com/2010/02/crush-it-reviewed/</link>
		<comments>http://www.messaginglab.com/2010/02/crush-it-reviewed/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:50:10 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Global Biotechnology]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=741</guid>
		<description><![CDATA[I recently reviewed Gary Vaynerchuck&#8217;s Crush It! and personal branding at the Fundamentals of Bioscience Alumni site. As I said in the review, the book has applications not only toward personal branding but toward the branding a startup. One of the things I tell people all the time is make yourself the expert. Crush It! [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Mistakes Entrepreneurs Make When Naming – Part 5: Not Dotting All Your &#8216;I&#8217;s</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:26:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=690</guid>
		<description><![CDATA[This is Part 5 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here, Part 3 here and Part 4 here.
Mistake #5: Not &#8220;dotting all your Is&#8221; and &#8220;crossing all your Ts.&#8221;
Details. Details.  Details.
It always comes down to the details.  And, with a name, the [...]]]></description>
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		<title>5 Mistakes Entrepreneurs Make When Naming – Part 2</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 03:02:57 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=684</guid>
		<description><![CDATA[This is Part 2 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here.
Mistake #2: Limiting Possible Directions for Your Name.
When begin to consider possible names, make sure you don&#8217;t limit your naming options. If everyone in your industry includes the same word in their name &#8212; whether [...]]]></description>
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		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming &#8211; Part 1</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-1/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-1/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 03:21:58 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=678</guid>
		<description><![CDATA[My friend and business partner John Garrision co-wrote this and we figured we&#8217;d post this as a series.
One of the most exciting &#8212; but potentially frustrating things &#8212; about starting a business is coming up with the best name.
It&#8217;s exciting because you get to start with a clean slate and the potential is unlimited.
But it [...]]]></description>
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		<title>15 Business Reasons to Use Twitter</title>
		<link>http://www.messaginglab.com/2009/11/15-business-reasons-to-use-twitter/</link>
		<comments>http://www.messaginglab.com/2009/11/15-business-reasons-to-use-twitter/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 23:56:41 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=431</guid>
		<description><![CDATA[I&#8217;m not afraid to admit it, I have a love-hate relationship with Twitter.
I love it for many of the 15 reasons listed on Douglas Karr&#8217;s excellent blog post of the same name. For life sciences and biotechnology companies, Twitter is an excellent way to announce jobs, seek and share information, humanize the business (something science-based [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Steps to Take Control of Your Personal Brand</title>
		<link>http://www.messaginglab.com/2009/04/5-steps-to-take-control-of-your-personal-brand/</link>
		<comments>http://www.messaginglab.com/2009/04/5-steps-to-take-control-of-your-personal-brand/#comments</comments>
		<pubDate>Fri, 01 May 2009 02:29:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=80</guid>
		<description><![CDATA[I&#8217;m about to start writing about being a freelancer. One part of being successful as a freelancer is being visible to the audience you&#8217;re trying to reach. Mashable does a great job with ideas for increasing your social media profile each and every day. 5 Ways to Take Control of Your Personal Brand is especially [...]]]></description>
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