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	<title>MessagingLab &#187; Copywriting</title>
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	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>Copywriting: Made to Stick</title>
		<link>http://www.messaginglab.com/2009/11/copywriting-made-to-stick/</link>
		<comments>http://www.messaginglab.com/2009/11/copywriting-made-to-stick/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 18:26:26 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Halloween Candy Razor Blades. The Kidney Heist Tale. Jared of Subway. “Where’s the Beef?” “Nice Guys Finish Last.”
A couple of years ago brothers Chip and Dan Heath published “Made to Stick,” an examination of why urban legends, conspiracy theories and bogus health scares resonate so strongly while important ideas struggle to “stick.”
The book is an [...]]]></description>
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