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	<title>MessagingLab &#187; Marketing</title>
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	<link>http://www.messaginglab.com</link>
	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>10 Essential Social Media Tips for Life Sciences B2B Marketers</title>
		<link>http://www.messaginglab.com/2010/06/10-essential-social-media-tips-for-b2b-marketers/</link>
		<comments>http://www.messaginglab.com/2010/06/10-essential-social-media-tips-for-b2b-marketers/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 23:28:54 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=805</guid>
		<description><![CDATA[If you have any interest in applying social media to your company (or yourself), you must read Mashable.com, an essential resource for social media marketing. Mashabable ran a feature titled, 10 Essential Social Media Tips for B2B Marketers. I thought it was worthwhile to revisit them and make some comments. I&#8217;ve  rearranged the tips in [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Ultimate Guide to Facebook</title>
		<link>http://www.messaginglab.com/2010/05/the-ultimate-guide-to-facebook/</link>
		<comments>http://www.messaginglab.com/2010/05/the-ultimate-guide-to-facebook/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:08:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=976</guid>
		<description><![CDATA[Pixels and Pills posted a great guide to Facebook on their site yesterday. The graphic alone is worth the click over. Puts Facebook in historical perspective.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview: Steve Woodruff, Impactiviti &#8211; Part 2</title>
		<link>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti-part-2/</link>
		<comments>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti-part-2/#comments</comments>
		<pubDate>Tue, 25 May 2010 13:38:42 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=955</guid>
		<description><![CDATA[This is Part 2 of my interview with Steve Woodruff of Impactiviti. For Part 1, click here.
SCHMIEDER:At the end of last year, the FDA had their meeting on social media, yet they didn’t issue guidelines and it seems like those guidelines will be a long time in coming. How does that play into pharma’s use [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Interview: Steve Woodruff, Impactiviti</title>
		<link>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti/</link>
		<comments>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti/#comments</comments>
		<pubDate>Fri, 21 May 2010 20:49:43 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=929</guid>
		<description><![CDATA[As I&#8217;ve written before, I’ve started a series interviews with entrepreneurs in the life sciences and biotechnology industries, and individuals doing great things in marketing and branding that could be applied to biotech, the life sciences and pharmaceutical companies. The following interview is with Steve Woodruff, founder and president of Impactiviti.
Steve has been very involved [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social Media in the Life Sciences</title>
		<link>http://www.messaginglab.com/2010/04/social-media-in-the-life-sciences/</link>
		<comments>http://www.messaginglab.com/2010/04/social-media-in-the-life-sciences/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:58:43 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=907</guid>
		<description><![CDATA[This week, social media in the life sciences loomed large for me. On Monday, the April 1 issue of Genetic Engineering News arrived (late) with an article on social media by Comprendia&#8217;s Mary Canady Ph.D. That same night, I attended the Science Writers in New York roundtable on Social Media in the Next Decade.
I&#8217;m working [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interview: Jeff Boily, BIOWIZARD &#8211; Part 2</title>
		<link>http://www.messaginglab.com/2010/03/interview-jeff-boily-biowizard-part-2/</link>
		<comments>http://www.messaginglab.com/2010/03/interview-jeff-boily-biowizard-part-2/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:29:27 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=835</guid>
		<description><![CDATA[Information is critical to sophisticated life sciences researchers. They like to search for information, find what they’re looking for and move on.  They’re not shopping...  They’re looking for tools that save them time yet deliver very specific results. - Jeff Boily, BioWizard]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>03.15.2010 &#8211; BeakerBeat &#8211; Noisey LEPrecon Edition</title>
		<link>http://www.messaginglab.com/2010/03/03-15-2010-beakerbeat/</link>
		<comments>http://www.messaginglab.com/2010/03/03-15-2010-beakerbeat/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:43:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=794</guid>
		<description><![CDATA[
 LEPrecon? See Lower Elements Police reconnaissance.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Attended: UltraLight Startups SEO, SEM</title>
		<link>http://www.messaginglab.com/2010/03/attended-ultralight-startups-seo-sem/</link>
		<comments>http://www.messaginglab.com/2010/03/attended-ultralight-startups-seo-sem/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 02:32:56 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=753</guid>
		<description><![CDATA[Last night&#8217;s UltraLight Startups event featured a panel that discussed the need for search engine optimization and search engine marketing. The four panelists –  Seth Dotterer of Conductor, Inc, Christopher Hart of Bruce Clay Inc., Kevin Lee of Didit and Dennis Yu of BlitzLocal – were tremendous. For startups, the take-aways were:

Know your audience and [...]]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2010/03/attended-ultralight-startups-seo-sem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Infoneuron Overload Unit</title>
		<link>http://www.messaginglab.com/2010/03/genome-shuffle-fail/</link>
		<comments>http://www.messaginglab.com/2010/03/genome-shuffle-fail/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:52:44 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=749</guid>
		<description><![CDATA[The amount of information generated about the biotechnology and life sciences industry is overwhelming. On a daily basis, I’m reading BioWorld, several Fierce Publications e-newsletters (FierceBiotech, FierceHealthcare, FierceHealthIT, FierceMobileHealth, FiercePharma) and Xconomy.
In my mailbox, I’m receiving Genetic Engineering News, In Vivo, Nature (including Nature&#8217;s Bioentrepreneur blog), Medical Media &#38; Marketing, Pharmaceutical Executive, PharmaVoice and Science. [...]]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2010/03/genome-shuffle-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming – Part 5: Not Dotting All Your &#8216;I&#8217;s</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:26:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=690</guid>
		<description><![CDATA[This is Part 5 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here, Part 3 here and Part 4 here.
Mistake #5: Not &#8220;dotting all your Is&#8221; and &#8220;crossing all your Ts.&#8221;
Details. Details.  Details.
It always comes down to the details.  And, with a name, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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