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	<title>MessagingLab &#187; Naming</title>
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	<link>http://www.messaginglab.com</link>
	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>5 Mistakes Entrepreneurs Make When Naming – Part 5: Not Dotting All Your &#8216;I&#8217;s</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:26:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

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		<description><![CDATA[This is Part 5 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here, Part 3 here and Part 4 here.
Mistake #5: Not &#8220;dotting all your Is&#8221; and &#8220;crossing all your Ts.&#8221;
Details. Details.  Details.
It always comes down to the details.  And, with a name, the [...]]]></description>
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		<title>5 Mistakes Entrepreneurs Make When Naming – Part 4: Naming Too Quickly</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-4-naming-too-quickly/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-4-naming-too-quickly/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 20:39:11 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=688</guid>
		<description><![CDATA[This is Part 4 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here and Part 3 here.
Mistake #4: Naming too quickly.
We&#8217;ve all been in those situations where we have to make a decision quickly.  Too quickly. And often, those quick decisions are decisions we [...]]]></description>
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		<title>5 Mistakes Entrepreneurs Make When Naming &#8211; Part 3 &#8211; Choosing a Name that Won&#8217;t Grow</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-3-choosing-a-name-that-wont-grow/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-3-choosing-a-name-that-wont-grow/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 17:07:17 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=686</guid>
		<description><![CDATA[This is Part 3 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here and Part 2 here.
Mistake #3: Choosing a name that won&#8217;t grow with you.
Let&#8217;s say you&#8217;re starting a company that focuses on the stem cell market. Okay, that sounds like a good, targeted market. It&#8217;s [...]]]></description>
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		<title>5 Mistakes Entrepreneurs Make When Naming – Part 2</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 03:02:57 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=684</guid>
		<description><![CDATA[This is Part 2 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here.
Mistake #2: Limiting Possible Directions for Your Name.
When begin to consider possible names, make sure you don&#8217;t limit your naming options. If everyone in your industry includes the same word in their name &#8212; whether [...]]]></description>
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		<title>5 Mistakes Entrepreneurs Make When Naming &#8211; Part 1</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-1/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-1/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 03:21:58 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=678</guid>
		<description><![CDATA[My friend and business partner John Garrision co-wrote this and we figured we&#8217;d post this as a series.
One of the most exciting &#8212; but potentially frustrating things &#8212; about starting a business is coming up with the best name.
It&#8217;s exciting because you get to start with a clean slate and the potential is unlimited.
But it [...]]]></description>
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