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	<title>MessagingLab &#187; Pharma</title>
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	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>06.14.2010 BeakerTV &#8211; Sorry Doc, I Need to See Your ID</title>
		<link>http://www.messaginglab.com/2010/06/06-14-2010-beakertv-news-from-asco/</link>
		<comments>http://www.messaginglab.com/2010/06/06-14-2010-beakertv-news-from-asco/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 22:52:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pharma]]></category>

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		<title>BeakerBeat 06.07.2010 &#8211; Pharma to Greece: Sorry, No Drugs</title>
		<link>http://www.messaginglab.com/2010/06/beakerbeat-06-07-2010-pharma-to-greece-sorry-no-drugs/</link>
		<comments>http://www.messaginglab.com/2010/06/beakerbeat-06-07-2010-pharma-to-greece-sorry-no-drugs/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:49:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[News]]></category>
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		<title>Interview: Steve Woodruff, Impactiviti &#8211; Part 2</title>
		<link>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti-part-2/</link>
		<comments>http://www.messaginglab.com/2010/05/interview-steve-woodruff-impactiviti-part-2/#comments</comments>
		<pubDate>Tue, 25 May 2010 13:38:42 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[This is Part 2 of my interview with Steve Woodruff of Impactiviti. For Part 1, click here.
SCHMIEDER:At the end of last year, the FDA had their meeting on social media, yet they didn’t issue guidelines and it seems like those guidelines will be a long time in coming. How does that play into pharma’s use [...]]]></description>
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		<title>Attended: Interphex 2010</title>
		<link>http://www.messaginglab.com/2010/04/attended-interphex-2010/</link>
		<comments>http://www.messaginglab.com/2010/04/attended-interphex-2010/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 14:26:32 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=897</guid>
		<description><![CDATA[Bioreactors. Capsule  fillers. Filtration systems. Clean room doors and clean room floors.  Containment solutions. Films.  Filling lines. Pumps.  Construction services.  Label printers.
These  were among the many, many products I saw while visiting Interphex  2010. While I&#8217;m not in the market for laboratory equipment or services  (yet), I like knowing what happens [...]]]></description>
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		<title>02.22.2010 &#8211; Beaker Beat &#8211; Video Games for Pharma Marketing?</title>
		<link>http://www.messaginglab.com/2010/02/02-22-2010-beaker-beat/</link>
		<comments>http://www.messaginglab.com/2010/02/02-22-2010-beaker-beat/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:07:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=737</guid>
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		<title>02.08.2010 BeakerBeat – The FDA Needs Your Help Edition</title>
		<link>http://www.messaginglab.com/2010/02/02-08-2010-beakerbeat-%e2%80%93-the-fda-needs-your-help-edition/</link>
		<comments>http://www.messaginglab.com/2010/02/02-08-2010-beakerbeat-%e2%80%93-the-fda-needs-your-help-edition/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 11:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

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		<title>02.01.2010 BeakerBeat &#8211;</title>
		<link>http://www.messaginglab.com/2010/02/02-01-2010-beakerbeat/</link>
		<comments>http://www.messaginglab.com/2010/02/02-01-2010-beakerbeat/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:08:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>

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		<description><![CDATA[

BTW, if you didn&#8217;t know it, sales reps are an endangered species, but Pfizers are said to be the best&#8230;
Also, BTW, I appreciate the short nature of the Beaker broadcasts.
Have you taken Beaker&#8217;s survey? Click here to do so.
]]></description>
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		<title>Looking Back &#8211; Roche&#8217;s 2009 Acquisition of Genentech</title>
		<link>http://www.messaginglab.com/2010/01/looking-back-roches-2009-acquisition-of-genentech/</link>
		<comments>http://www.messaginglab.com/2010/01/looking-back-roches-2009-acquisition-of-genentech/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:51:46 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

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		<description><![CDATA[One of 2009’s major pharmaceutical deals was Roche’s purchase of Genentech for $46.8 billion. It might be instructive to look back on the two companies relationship since it is perhaps one of the most widely known partnerships and is often touted as the most innovative and successful biotech-pharma deal.
The relationship between the two companies is [...]]]></description>
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		<title>12.28.2009 &#8211; Beaker Beat &#8211; A Look Back on 2009</title>
		<link>http://www.messaginglab.com/2009/12/12-28-2009-beaker-beat-a-look-back-on-2009/</link>
		<comments>http://www.messaginglab.com/2009/12/12-28-2009-beaker-beat-a-look-back-on-2009/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 16:24:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

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		<title>PharmaExec &#8211; The Best Story Wins</title>
		<link>http://www.messaginglab.com/2009/12/pharmaexec-the-best-story-wins/</link>
		<comments>http://www.messaginglab.com/2009/12/pharmaexec-the-best-story-wins/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:16:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=538</guid>
		<description><![CDATA[If there&#8217;s one thing I tell my clients over and over again, it&#8217;s that you need a great story. A story that engages your audience(s) on an emotional level.

In the life sciences, advertising often takes the form of direct, information that focuses on product descriptions, specifications and data. In biotech and pharma, marketing typically focuses [...]]]></description>
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