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	<title>MessagingLab</title>
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	<link>http://www.messaginglab.com</link>
	<description>Karl Schmieder Markets Disruptive Technologies</description>
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		<title>Marketing’s 5-Year Plan: Implications for Healthcare Marketers – Part 2</title>
		<link>http://www.messaginglab.com/2012/10/marketings-5-year-plan-implications-for-healthcare-marketers-part-2/</link>
		<comments>http://www.messaginglab.com/2012/10/marketings-5-year-plan-implications-for-healthcare-marketers-part-2/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 17:33:20 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Performance indicator]]></category>
		<category><![CDATA[Splinternet]]></category>
		<category><![CDATA[User experience]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1377</guid>
		<description><![CDATA[Here&#8217;s part 2 of my reaction to Advertising Ages Marketing&#8217;s Next Five Years: How to Get From Here to There. Part 1 is here. THREE. Measurement Should Focus on Outcomes, Not On Reach Instead of focusing on reach and awareness, Creamer suggests engagement &#8211; a deeper understanding of just what advertising does &#8211; is where advertising needs to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Marketing&#8217;s 5-Year Plan: Implications for Healthcare Marketers &#8211; Part 1</title>
		<link>http://www.messaginglab.com/2012/10/marketings-5-year-plan-and-some-implications-for-healthcare-marketers/</link>
		<comments>http://www.messaginglab.com/2012/10/marketings-5-year-plan-and-some-implications-for-healthcare-marketers/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 03:00:39 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1358</guid>
		<description><![CDATA[In their October 8, 2012 issue, Advertising Age&#8217;s Matt Creamer predicts what marketing will look like in the next five years. I thought it might be instructive to dissect his predictions and infer their implications for healthcare marketers. For 2017, Creamer predicts: TV will still own the biggest piece of the marketing pie Big data [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Attended: BluePrint Health Demo Day and Xconomy&#8217;s Reinventing NYC&#8217;s Biotech</title>
		<link>http://www.messaginglab.com/2012/10/attended-blueprint-health-demo-day-and-xconomys-reinventing-nycs-biotech/</link>
		<comments>http://www.messaginglab.com/2012/10/attended-blueprint-health-demo-day-and-xconomys-reinventing-nycs-biotech/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 19:11:48 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Avalon Ventures]]></category>
		<category><![CDATA[Dennis Purcell]]></category>
		<category><![CDATA[Imclone]]></category>
		<category><![CDATA[Kevin Kinsella]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Xconomy]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1327</guid>
		<description><![CDATA[Last Thursday, I attended BluePrint Health&#8217;s Demo Day and Xconomy&#8217;s Reinventing Biotech’s Business Model for the Big Apple. Here are a few of notes: In Manhattan&#8217;s Soho, around the block from the shopping mall that-is-called-Broadway, a creaky staircase bathed in blinking fluorescents leads up to a gigantic, raw Soho loft. Inside, rows of folding chairs [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Karl Schmieder and MessagingLab Can Help You</title>
		<link>http://www.messaginglab.com/2012/09/karl-schmieder-and-messaginglab-can-help-you/</link>
		<comments>http://www.messaginglab.com/2012/09/karl-schmieder-and-messaginglab-can-help-you/#comments</comments>
		<pubDate>Sat, 01 Sep 2012 13:13:10 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1348</guid>
		<description><![CDATA[I recently sent out an email to my subscribers reminding them what I do and can do for them. You can click on the Work With Me link above to get a very short summary. The below includes more details on some of the ways I help companies unlock the hidden value in their assets. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Naming Is A Competitive Sport: 7 Lessons from Aveo Pharmaceuticals Name Change</title>
		<link>http://www.messaginglab.com/2012/06/naming-is-a-competitive-sport-7-lessons-from-aveo-pharmaceuticals-name-change/</link>
		<comments>http://www.messaginglab.com/2012/06/naming-is-a-competitive-sport-7-lessons-from-aveo-pharmaceuticals-name-change/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 12:38:55 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1302</guid>
		<description><![CDATA[Over at Xconomy, Luke Timmerman wrote a piece called Why Would a Biotechnology Go to the Trouble of Changing Its Name. The story focuses on Aveo Pharmaceutical&#8217;s name change to Aveo Oncology. Aveo was originally named GenPath Pharmaceuticals and changed its name via an internal naming contest. Aveo means &#8220;be well&#8221; in Latin (and happens [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to Name Your Life Sciences Company: Test Your Name In Context</title>
		<link>http://www.messaginglab.com/2012/03/how-to-name-your-life-sciences-company-test-your-name-in-context/</link>
		<comments>http://www.messaginglab.com/2012/03/how-to-name-your-life-sciences-company-test-your-name-in-context/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 21:34:55 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1262</guid>
		<description><![CDATA[This is the final post &#8211; part 12 &#8211; in our series on naming your life sciences company or product. For the previous posts in this series, click here. ### The time has come. You have finally narrowed down your naming candidates to a few, manageable names. Congratulations! You should take a deep breath and [...]]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2012/03/how-to-name-your-life-sciences-company-test-your-name-in-context/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Name Your Life Sciences Company: Check Your Name Globally.</title>
		<link>http://www.messaginglab.com/2012/02/how-to-name-your-life-sciences-company-check-your-name-globally/</link>
		<comments>http://www.messaginglab.com/2012/02/how-to-name-your-life-sciences-company-check-your-name-globally/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:33:38 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1258</guid>
		<description><![CDATA[This is part 11 in our series on naming your life sciences company or product. For the previous posts in this series, click here. ### There is a story that marketing professionals tell about the Chevrolet Nova. They say the car didn’t sell in Spanish-speaking countries because the name Nova means “Don’t go.” Marketing professionals [...]]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2012/02/how-to-name-your-life-sciences-company-check-your-name-globally/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Life Science Leader: Electronic Procurement Saves Biopharm/Medtech Companies Time</title>
		<link>http://www.messaginglab.com/2012/01/life-science-leader-electronic-procurement-saves-biopharmmedtech-companies-time/</link>
		<comments>http://www.messaginglab.com/2012/01/life-science-leader-electronic-procurement-saves-biopharmmedtech-companies-time/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 13:17:51 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1168</guid>
		<description><![CDATA[It&#8217;s 2012 and many of us have used Amazon.com and Zappos.com (and use them regularly). It might surprise you to learn that many biotech, pharmaceutical, and medical device companies still use paper-based procurement systems. That means staff searches through stacks of catalogues or visit multiple websites for the products they need. It doesn&#8217;t have to [...]]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2012/01/life-science-leader-electronic-procurement-saves-biopharmmedtech-companies-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Name Your Life Sciences Company: Consider Using a Tagline</title>
		<link>http://www.messaginglab.com/2012/01/how-to-name-your-life-sciences-company-consider-using-a-tagline/</link>
		<comments>http://www.messaginglab.com/2012/01/how-to-name-your-life-sciences-company-consider-using-a-tagline/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 18:51:00 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1250</guid>
		<description><![CDATA[A tagline can help your potential customers and partners understand what it is you do. When you’re starting out, the tagline might refer to your product or service. This post could help you draft a tagline.]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2012/01/how-to-name-your-life-sciences-company-consider-using-a-tagline/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Life Science Leader: Shuttering a Manufacturing Plant Doesn&#8217;t Have to Be Painful</title>
		<link>http://www.messaginglab.com/2011/12/life-science-leader-shuttering-a-manufacturing-plant-doesnt-have-to-be-painful/</link>
		<comments>http://www.messaginglab.com/2011/12/life-science-leader-shuttering-a-manufacturing-plant-doesnt-have-to-be-painful/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 13:13:12 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1163</guid>
		<description><![CDATA[My Life Science Leader article How to Maximize Returns and Minimize Damage When Closing a Manufacturing Plant is a high-level, step-by-step guide to closing down a plant. ]]></description>
		<wfw:commentRss>http://www.messaginglab.com/2011/12/life-science-leader-shuttering-a-manufacturing-plant-doesnt-have-to-be-painful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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