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	<description>Karl Schmieder Markets and Names Disruptive Technologies</description>
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		<title>How to Name Your Life Sciences Company: Test Your Name In Context</title>
		<link>http://www.messaginglab.com/2012/03/how-to-name-your-life-sciences-company-test-your-name-in-context/</link>
		<comments>http://www.messaginglab.com/2012/03/how-to-name-your-life-sciences-company-test-your-name-in-context/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 21:34:55 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1262</guid>
		<description><![CDATA[This is the final post &#8211; part 12 &#8211; in our series on naming your life sciences company or product. For the previous posts in this series, click here. ### The time has come. You have finally narrowed down your naming candidates to a few, manageable names. Congratulations! You should take a deep breath and [...]]]></description>
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		<title>How to Name Your Life Sciences Company: Check Your Name Globally.</title>
		<link>http://www.messaginglab.com/2012/02/how-to-name-your-life-sciences-company-check-your-name-globally/</link>
		<comments>http://www.messaginglab.com/2012/02/how-to-name-your-life-sciences-company-check-your-name-globally/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:33:38 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1258</guid>
		<description><![CDATA[This is part 11 in our series on naming your life sciences company or product. For the previous posts in this series, click here. ### There is a story that marketing professionals tell about the Chevrolet Nova. They say the car didn’t sell in Spanish-speaking countries because the name Nova means “Don’t go.” Marketing professionals [...]]]></description>
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		<title>Life Science Leader: Electronic Procurement Saves Biopharm/Medtech Companies Time</title>
		<link>http://www.messaginglab.com/2012/01/life-science-leader-electronic-procurement-saves-biopharmmedtech-companies-time/</link>
		<comments>http://www.messaginglab.com/2012/01/life-science-leader-electronic-procurement-saves-biopharmmedtech-companies-time/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 13:17:51 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1168</guid>
		<description><![CDATA[It&#8217;s 2012 and many of us have used Amazon.com and Zappos.com (and use them regularly). It might surprise you to learn that many biotech, pharmaceutical, and medical device companies still use paper-based procurement systems. That means staff searches through stacks of catalogues or visit multiple websites for the products they need. It doesn&#8217;t have to [...]]]></description>
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		<title>How to Name Your Life Sciences Company: Consider Using a Tagline</title>
		<link>http://www.messaginglab.com/2012/01/how-to-name-your-life-sciences-company-consider-using-a-tagline/</link>
		<comments>http://www.messaginglab.com/2012/01/how-to-name-your-life-sciences-company-consider-using-a-tagline/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 18:51:00 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1250</guid>
		<description><![CDATA[A tagline can help your potential customers and partners understand what it is you do. When you’re starting out, the tagline might refer to your product or service. This post could help you draft a tagline.]]></description>
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		<title>Life Science Leader: Shuttering a Manufacturing Plant Doesn&#8217;t Have to Be Painful</title>
		<link>http://www.messaginglab.com/2011/12/life-science-leader-shuttering-a-manufacturing-plant-doesnt-have-to-be-painful/</link>
		<comments>http://www.messaginglab.com/2011/12/life-science-leader-shuttering-a-manufacturing-plant-doesnt-have-to-be-painful/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 13:13:12 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1163</guid>
		<description><![CDATA[My Life Science Leader article How to Maximize Returns and Minimize Damage When Closing a Manufacturing Plant is a high-level, step-by-step guide to closing down a plant. ]]></description>
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		<title>How to Name Your Life Sciences Company: Track Your Names</title>
		<link>http://www.messaginglab.com/2011/12/how-to-name-your-life-sciences-company-track-your-names/</link>
		<comments>http://www.messaginglab.com/2011/12/how-to-name-your-life-sciences-company-track-your-names/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 14:56:49 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[BioHacking/DIYbio]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[International Biotechnology]]></category>
		<category><![CDATA[life sciences company]]></category>
		<category><![CDATA[medical device company]]></category>
		<category><![CDATA[medical device name]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming medical device]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1237</guid>
		<description><![CDATA[This is Part 9 in our series on naming your life sciences company. For previous posts, click here. ### Today, the amount of information that we deal with is overwhelming. This is certainly true of names. Take grocery stores, for example. The average store in the United States now carries some 50,000 products, up from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Name Your Life Sciences Company: Get Past the Obvious Names</title>
		<link>http://www.messaginglab.com/2011/11/how-to-name-your-life-sciences-company-get-past-the-obvious-names/</link>
		<comments>http://www.messaginglab.com/2011/11/how-to-name-your-life-sciences-company-get-past-the-obvious-names/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 14:30:39 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[BioHacking/DIYbio]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1228</guid>
		<description><![CDATA[This is part 8 in my series on naming your life sciences company. For previous posts, click here. ### Your first goal was to create a massive list of names. This list should contain between 200-500 names. Many of these will simply be permutations of each other, but that’s okay. As I’ve said before, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Name Your Life Sciences Company: Get Inspired</title>
		<link>http://www.messaginglab.com/2011/10/how-to-name-your-life-sciences-company-get-inspired/</link>
		<comments>http://www.messaginglab.com/2011/10/how-to-name-your-life-sciences-company-get-inspired/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 14:18:28 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[BioHacking/DIYbio]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[International Biotechnology]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1223</guid>
		<description><![CDATA[This is Part 7 of my series on naming your life sciences company. For previous posts, click here. ### “How Many Names Do I Need?” That is the number one question we are asked by people doing their own naming. Our answer is always, “as many as it takes.” I&#8217;m not trying to be funny. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Name Your Life Sciences Company: What&#8217;s Your Sweet Spot?</title>
		<link>http://www.messaginglab.com/2011/09/how-to-name-your-life-sciences-company-whats-your-sweet-spot/</link>
		<comments>http://www.messaginglab.com/2011/09/how-to-name-your-life-sciences-company-whats-your-sweet-spot/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 14:06:31 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[BioHacking/DIYbio]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[International Biotechnology]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1218</guid>
		<description><![CDATA[This is the 6th post in my series on how to name your life sciences company. For the previous posts, click here. This post is a little longer than previous posts in this series but I believe it will be among the most helpful as you prepare to name your company. Your name will never, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Name a Life Sciences Company: Naming Strategy</title>
		<link>http://www.messaginglab.com/2011/08/how-to-name-a-life-sciences-company-naming-strategy/</link>
		<comments>http://www.messaginglab.com/2011/08/how-to-name-a-life-sciences-company-naming-strategy/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 14:47:53 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=1206</guid>
		<description><![CDATA[This is part 5 in my ongoing series on how to name your new life sciences firm. Here are the links to Part 1, Part 2, Part 3 and Part 4. ### As I mentioned previously, you need to decide what you want your name to do. Remember, a name can be designed to generate [...]]]></description>
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