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	<title>MessagingLab</title>
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	<description>Publishers of Karl Schmieder&#039;s Bio-Marketing Newsletter</description>
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		<title>Attended: UltraLight Startups SEO, SEM</title>
		<link>http://www.messaginglab.com/2010/03/attended-ultralight-startups-seo-sem/</link>
		<comments>http://www.messaginglab.com/2010/03/attended-ultralight-startups-seo-sem/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 02:32:56 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=753</guid>
		<description><![CDATA[Last night&#8217;s UltraLight Startups event featured a panel that discussed the need for search engine optimization and search engine marketing. The four panelists –  Seth Dotterer of Conductor, Inc, Christopher Hart of Bruce Clay Inc., Kevin Lee of Didit and Dennis Yu of BlitzLocal – were tremendous. For startups, the take-aways were:

Know your audience and [...]]]></description>
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		<title>Infoneuron Overload Unit</title>
		<link>http://www.messaginglab.com/2010/03/genome-shuffle-fail/</link>
		<comments>http://www.messaginglab.com/2010/03/genome-shuffle-fail/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:52:44 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=749</guid>
		<description><![CDATA[The amount of information generated about the biotechnology and life sciences industry is overwhelming. On a daily basis, I’m reading BioWorld, several Fierce Publications e-newsletters (FierceBiotech, FierceHealthcare, FierceHealthIT, FierceMobileHealth, FiercePharma) and Xconomy.
In my mailbox, I’m receiving Genetic Engineering News, In Vivo, Nature (including Nature&#8217;s Bioentrepreneur blog), Medical Media &#38; Marketing, Pharmaceutical Executive, PharmaVoice and Science. [...]]]></description>
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		<item>
		<title>Crush It! Reviewed</title>
		<link>http://www.messaginglab.com/2010/02/crush-it-reviewed/</link>
		<comments>http://www.messaginglab.com/2010/02/crush-it-reviewed/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:50:10 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Global Biotechnology]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=741</guid>
		<description><![CDATA[I recently reviewed Gary Vaynerchuck&#8217;s Crush It! and personal branding at the Fundamentals of Bioscience Alumni site. As I said in the review, the book has applications not only toward personal branding but toward the branding a startup. One of the things I tell people all the time is make yourself the expert. Crush It! [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>02.22.2010 &#8211; Beaker Beat &#8211; Video Games for Pharma Marketing?</title>
		<link>http://www.messaginglab.com/2010/02/02-22-2010-beaker-beat/</link>
		<comments>http://www.messaginglab.com/2010/02/02-22-2010-beaker-beat/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:07:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=737</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Attended: What&#8217;s New/Next for the Biopharmaceutical Industry?</title>
		<link>http://www.messaginglab.com/2010/02/attended-whats-newnext-for-the-biopharmaceutical-industry/</link>
		<comments>http://www.messaginglab.com/2010/02/attended-whats-newnext-for-the-biopharmaceutical-industry/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:13:11 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=728</guid>
		<description><![CDATA[A few weeks back, I attended a Licensing Executive Society&#8217;s event called &#8220;The Future of the Biotechnology and Pharmaceutical Industry.&#8221; It&#8217;s taken me a while to get  to my notes but here they are, finally.
The well-attended event was formed around a panel of speakers that included biotech allstar Dennis Purcell, Richard Sperber and Graham [...]]]></description>
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		</item>
		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming – Part 5: Not Dotting All Your &#8216;I&#8217;s</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-5-not-dotting-all-your-is/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:26:06 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=690</guid>
		<description><![CDATA[This is Part 5 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here, Part 3 here and Part 4 here.
Mistake #5: Not &#8220;dotting all your Is&#8221; and &#8220;crossing all your Ts.&#8221;
Details. Details.  Details.
It always comes down to the details.  And, with a name, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>02.15.2010 Beaker Beat &#8211; FDA Wants More $$$</title>
		<link>http://www.messaginglab.com/2010/02/02-15-2010-beaker-beat-fda-to-get-more/</link>
		<comments>http://www.messaginglab.com/2010/02/02-15-2010-beaker-beat-fda-to-get-more/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 00:29:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Global Biotechnology]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[


]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming – Part 4: Naming Too Quickly</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-4-naming-too-quickly/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-4-naming-too-quickly/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 20:39:11 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=688</guid>
		<description><![CDATA[This is Part 4 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here, Part 2 here and Part 3 here.
Mistake #4: Naming too quickly.
We&#8217;ve all been in those situations where we have to make a decision quickly.  Too quickly. And often, those quick decisions are decisions we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming &#8211; Part 3 &#8211; Choosing a Name that Won&#8217;t Grow</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-3-choosing-a-name-that-wont-grow/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-part-3-choosing-a-name-that-wont-grow/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 17:07:17 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=686</guid>
		<description><![CDATA[This is Part 3 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here and Part 2 here.
Mistake #3: Choosing a name that won&#8217;t grow with you.
Let&#8217;s say you&#8217;re starting a company that focuses on the stem cell market. Okay, that sounds like a good, targeted market. It&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Mistakes Entrepreneurs Make When Naming – Part 2</title>
		<link>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/</link>
		<comments>http://www.messaginglab.com/2010/02/5-mistakes-entrepreneurs-make-when-naming-%e2%80%93-part-2/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 03:02:57 +0000</pubDate>
		<dc:creator>Karl Schmieder</dc:creator>
				<category><![CDATA[Branding Yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://www.messaginglab.com/?p=684</guid>
		<description><![CDATA[This is Part 2 of our 5 Part Series on 5 Mistakes Entrepreneurs Make When Naming. Check out Part 1 here.
Mistake #2: Limiting Possible Directions for Your Name.
When begin to consider possible names, make sure you don&#8217;t limit your naming options. If everyone in your industry includes the same word in their name &#8212; whether [...]]]></description>
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