Here’s one take on the future and what happens when Google and Amazon combine. Basically, they see all media converging and becoming decentralized and personalized, c. 2014. The Googlezon product EPIC is a smart name when compared to the Microsoft Newsbotster; however, since this is all speculation and EPIC is an abbreviation for “Evolving Personalized Information Construct,” it’s hard to know whether that name makes any sense.

That said, the word “construct” promises to gain common parlance. Since it not only is applicable to computer programs (like a virus, or a bot), but biological entitites (like a virus, or a genetically engineered, vat-grown organ).

See, it pays to read science fiction.

– Thanks to Josh Rubin’s blog for the content.