You may have noticed that we have a new look – thanks Ben (see his link at the bottom of the page). We’ve also been revising the links that we’re linking to. One of those links, Medgadget “The Journal for Emerging Medical Technologies”, falls into our general gadget obsession, but more specifically, it gets into one of the areas that MessagingLab has built a name for itself in – medical device branding and message development.

On any given day, Medgadget will have several posts about new developments in the field. For example, yesterday’s blog mentioned the Nucleus Freedom hearing aid (not a bad name) and the as-yet-unnamed Viagra Condom.

If you’re at all interested in the leading edge of medical devices, then Medgadget is a great place to start.