Here’s a summary of the brand names mentioned on Medgadget this week:
SIMpill – an SMS controlled pill dispenser
HyperQ – a stress test
Armstrong Medical’s EndoAssist and Pathfinder surgical robots
Royal Phillips IntelliVue Telemetry Systems patient surveillance systems
Biomedics’ NZ’s UltraSuction dentures. (We don’t make these up.)
Emfit’s electric film sensors
Andromed’s Androsonix biological sound sensor, a kind of stethoscope on steroids. Great logo, by the way.
Greystone Medical’s Epi-Max non-adhesive, polyethylene glycol-based impregnated wound dressing. How many other medical products out there begin with the prefix Epi?
NovoSci’s Ready System for reduced blood diversion during CABG (that’s coronary artery bypass grafting to you non surgeons) procedures. This is a brilliant device with a fantastic, non-descriptive name. Kudos to whoever named it.
Atsugi’s Miracarat photocatalytic-based anti-bacterial pantyhose. This product should be huge in the tropics.
The Square-Eyes couch-potato shoe. This is the one that monitors steps and determines how long a kid can watch TV. Great name.
Idev’s Texan Longarm to remove objects lodged in peripheral blood vessels. Another winning name.
Cyberonics’s VNS (Vagus Nerve Stimulation) Therapy System to treat chronic treatment-resistant depression.
Definitely more branding losers than winners this week.