It’s taken us a few days to digest the news that Apple is going to start using Intel chips. Being long-time Mac users, it seems anathema to us. Upon reading the announcement over the weekend, we trolled the usual sites – Macrumors, Slashdot, etc. – but we still can’t make heads or tails of this announcement.

Well, if we can’t make heads or tails of this development, at least we can make fun of it, which is exactly what the people at Joy of Tech have done. They’ve taken the five stages of mourning and turned those into “The Five Stages of Intel Macs.”

As marketing communications and branding specialists, we are sure that the Apple-Intel mutant will present some unique and highly satrizable branding opportunities. We’re looking forward to those.