Steve at Micropersuasion takes a look at how Timothy Ferris reached #1 best seller status not only on Amazon, but on the NYTimes and Wall Street Journal – simultaneously (go Tim!).

Steve suggests the following lessons:

• Go where bloggers go
• Be there with a message and a story that will appeal to their interests, not yours
• Build and maintain those relationships through your own blog too

Tim himself posts on his own blog what he did to make it happen.

The one thing neither Steve nor Tim mention is: Tim plays to win. If you read about him and dig a little deeper, you can tell he is very serious about succeeding.