Kiki de Montparnasse vs. Kiki’s Pet Spa and boutique.

Charlie O’Donnell, CEO of Path 101 posted this image on his blog. I laughed, a little… Just days before I had had lunch with the founder of one of the first – if not the first – naming firms During our conversation, he mentioned he had met with Bimbo maybe 20 years ago and the [...]

A nice little download that I found while searching for quotations on the idea of “home.” Macleod’s quote: The bars of West Hollywood and New York are awash with people throwing their lives away in the desperate hope of finding a shortcut, any shortcut. And a lot of them aren’t even young anymore; their B-plans [...]

The folks over at Strategic Name Development explore the naming of premium and “whole” foods in response to two other blog posts. Two trends of note: 1) Foods that are named the same as the company that manufactures and markets them. 2) Popular snack foods are investing heavily in the concept of the personalized brand [...]

Of the many, many medical dotcom businesses, WebMD (technically, a health information portal) survived. And thrived. And because they’ve existed for several years, they built some brand equity. Now, the folks at WebMD have decided to throw all that intangible brand equity and start all over again with a new name: Emdeon. Their reasoning? Economics. [...]