Readers of this blog know that we are huge fans of Medgadget. In fact, our most regular feature is our weekly summary of new devices and their names We were thrilled when the Medgadget crew included a link to us, branding (!) us “Geeks” on their site. (We take no offense. We know what we [...]
Entries Tagged as 'branding'
Hat Tip to Medgadget
August 3rd, 2005 · No Comments
Tags: branding · marketing · Medical Devices
Medgadget.com Branding Summary – July 4th
July 14th, 2005 · No Comments
If you’ve read more than one of our weekly summaries, you’ve probably noticed that we’re pretty somber when it comes to medical device branding. Usually, the names of medical devices are descriptive of the technology or the category. Of every ten devices, there is one – maybe – that has a name that stands out [...]
Tags: branding · Medical Devices
Medgadget.com Branding Summary – June 27
July 1st, 2005 · 1 Comment
This week, we’re sitting here listening to mp3s through the tiny and tinny speakers of 12” Powerbook, while staring at our recently connected stereo. The one with the 100 watt receiver and incredible B&W bookshelf speakers. So, why aren’t we listening, really listening to music? Because the tunes we want to listen to are on [...]
Tags: branding · marketing · Medical Devices
Chinese Acquisitions Leap-Frog Brand Building
June 29th, 2005 · No Comments
Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal. The reason for the global business shopping spree? “Chinese companies are now facing [...]
Tags: branding · company names · corporate identity/logos · marketing
MessagingLab’s Del.icio.us Page
June 28th, 2005 · 1 Comment
Have you tried Del.icio.us yet? Do you know what Del.icio.us is? Besides having the best name of the .us suffix, Del.icio.us allows you to create a page that of links that you can share with family, friends and visitors to your site. Del.icio.us says it’s a: social bookmarks manager. It allows you to easily add [...]
Tags: branding · marketing · useful sites









