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Entries Tagged as 'branding'

Hat Tip to Medgadget

August 3rd, 2005 · No Comments

Readers of this blog know that we are huge fans of Medgadget. In fact, our most regular feature is our weekly summary of new devices and their names We were thrilled when the Medgadget crew included a link to us, branding (!) us “Geeks” on their site. (We take no offense. We know what we [...]

Tags: branding · marketing · Medical Devices

Medgadget.com Branding Summary – July 4th

July 14th, 2005 · No Comments

If you’ve read more than one of our weekly summaries, you’ve probably noticed that we’re pretty somber when it comes to medical device branding. Usually, the names of medical devices are descriptive of the technology or the category. Of every ten devices, there is one – maybe – that has a name that stands out [...]

Tags: branding · Medical Devices

Medgadget.com Branding Summary – June 27

July 1st, 2005 · 1 Comment

This week, we’re sitting here listening to mp3s through the tiny and tinny speakers of 12” Powerbook, while staring at our recently connected stereo. The one with the 100 watt receiver and incredible B&W bookshelf speakers. So, why aren’t we listening, really listening to music? Because the tunes we want to listen to are on [...]

Tags: branding · marketing · Medical Devices

Chinese Acquisitions Leap-Frog Brand Building

June 29th, 2005 · No Comments

Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal. The reason for the global business shopping spree? “Chinese companies are now facing [...]

Tags: branding · company names · corporate identity/logos · marketing

MessagingLab’s Del.icio.us Page

June 28th, 2005 · 1 Comment

Have you tried Del.icio.us yet? Do you know what Del.icio.us is? Besides having the best name of the .us suffix, Del.icio.us allows you to create a page that of links that you can share with family, friends and visitors to your site. Del.icio.us says it’s a: social bookmarks manager. It allows you to easily add [...]

Tags: branding · marketing · useful sites