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Entries Tagged as 'branding'

Florida Red & Moody Blue: Implications for Medical Devices

June 23rd, 2005 · No Comments

We’re going to comment on this Knowledget@Wharton article a little later today, but the authors conclusions have some interesting implications for the medical device industry:
...the use of odd names seems to work best in products thta rely on the senses, such as food or fashion, and would probably not work in a high-stakes product category [...]

Tags: branding · company names · Medical Devices

Medical Device Brands: Medgadget Summary 6.18

June 22nd, 2005 · No Comments

Tags: branding · Medical Devices

Pharma to Drop DTC?

June 21st, 2005 · No Comments

Tags: branding · marketing · Pharmaceuticals

Brooklyn and Why We Love Her

June 20th, 2005 · No Comments

Tags: branding

Medical Device Brands: Medgadget Summary 6.11

June 15th, 2005 · No Comments

Tags: branding · Medical Devices