We’re going to comment on this Knowledget@Wharton article a little later today, but the authors conclusions have some interesting implications for the medical device industry: ...the use of odd names seems to work best in products thta rely on the senses, such as food or fashion, and would probably not work in a high-stakes product [...]

Here’s a summary of the products featured last week on Medgadget, along with our usual chatter about the product names.. Inovio Biomedical’s Medpulser Electroporation therapy device, an electroporation system specifically designed for the local tumorablation through electrochemotharapy. The device applies a controlled electric field to targeted tissues locally and allows individual cells to be perfused [...]

Pharma to TV: Drop dead. According to this BrandWeek article, Bristol Myers Squibb is “re-thinking” its use of direct-to-consumer advertising, specifically on television. And if one major pharmaceutical company is re-thinking its Direct-to-Consumer advertising strategy, then others will surely follow. We’re not surprised. TV advertising is the black hole of advertising budgets. Advertisers could slice [...]

Excellent article in today’s NY Times. Here’s an amazing fact: Brooklyn is larger population-wise than San Francisco, Boston, Atlanta and St. Louis – combined. The article gives a nice overview of the borough but can’t, of course, go into too many details. That means no mention of the skatepark at Owl’s Head or the Autumn [...]

We were a little tardy in posting last week’s Medgadget product summary, so here they are in all it’s glory. Crutchfield Dermatology’s Zeno’s Zit Zapper. Perhaps the folk at Crutchfield sat around drinking Zima when they came up with this name. Seriously, Zit Zapper isn’t exactly the most appealing name and I have a hard [...]