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Entries Tagged as 'branding'

Brooklyn and Why We Love Her

June 20th, 2005 · No Comments

Excellent article in today’s NY Times. Here’s an amazing fact: Brooklyn is larger population-wise than San Francisco, Boston, Atlanta and St. Louis – combined.

The article gives a nice overview of the borough but can’t, of course, go into too many details.

That means no mention of the skatepark at Owl’s Head or the Autumn Bowl in [...]

Tags: branding

Medical Device Brands: Medgadget Summary 6.11

June 15th, 2005 · No Comments

We were a little tardy in posting last week’s Medgadget product summary, so here they are in all it’s glory.

Crutchfield Dermatology’s Zeno’s Zit Zapper. Perhaps the folk at Crutchfield sat around drinking Zima when they came up with this name. Seriously, Zit Zapper isn’t exactly the most appealing name and I have a hard time [...]

Tags: branding · Medical Devices

Car Names: Skoda Yeti

June 9th, 2005 · No Comments

Autoblog had a feature on the Skoda Yeti, which may go into production as Roomster.

While in general we are opposed to SUVs, we think the Yeti concept is exciting – the car will compete against Ford’s Escape, Honda’s CRV, Mitsubishi’s Endeavor and Toyota’s RAV4, and VW’s recently announced Beduin – but, it won’t do it [...]

Tags: branding · pop culture

FutureBrands’ CEO: “Names Don’t Matter”

June 8th, 2005 · No Comments

“I don’t think the name matters,” said David Melancon, CEO of FutureBrand USA, a New York branding consultancy.
“Consumers have shown us that you can slap a made up name like JetBlue and people love it because of the experience. We have lots of airline companies on our roster and one thing we learned is [...]

Tags: branding · company names · corporate identity/logos

Brand Names: Apple’s Intel Inside

June 8th, 2005 · No Comments

It’s taken us a few days to digest the news that Apple is going to start using Intel chips. Being long-time Mac users, it seems anathema to us. Upon reading the announcement over the weekend, we trolled the usual sites – Macrumors, Slashdot, etc. – but we still can’t make heads or tails of this [...]

Tags: branding · corporate identity/logos · marketing