Autoblog had a feature on the Skoda Yeti, which may go into production as Roomster. While in general we are opposed to SUVs, we think the Yeti concept is exciting – the car will compete against Ford’s Escape, Honda’s CRV, Mitsubishi’s Endeavor and Toyota’s RAV4, and VW’s recently announced Beduin – but, it won’t do [...]

“I don’t think the name matters,” said David Melancon, CEO of FutureBrand USA, a New York branding consultancy. “Consumers have shown us that you can slap a made up name like JetBlue and people love it because of the experience. We have lots of airline companies on our roster and one thing we learned is [...]

It’s taken us a few days to digest the news that Apple is going to start using Intel chips. Being long-time Mac users, it seems anathema to us. Upon reading the announcement over the weekend, we trolled the usual sites – Macrumors, Slashdot, etc. – but we still can’t make heads or tails of this [...]

If you’re at all interested in medical and healthcare bloggers (we admit we have a fondness for them, though on frequent occasions, we’ve strayed from our primary focus on all things brand), you might want to check out Medgadget’s latest Grand Rounds. We admit a fondness to Medgadget because it gives us a quick survey [...]

Here’s this week’s new medical device developments via Medgadget. Vasogen, Inc.’s, Celacade immune modulation therapy to treat chronic heart failure. This is an interesting name because it combines “cell” with “cascade” which is what this therapy does. HemCon’s posttraumatic arterial hemorrhage bandage, which was recently praised as one 2004 “Top 10 Greatest Inventions” by the [...]