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Entries Tagged as 'corporate identity/logos'

Chinese Acquisitions Leap-Frog Brand Building

June 29th, 2005 · No Comments

Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal. The reason for the global business shopping spree? “Chinese companies are now facing [...]

Tags: branding · company names · corporate identity/logos · marketing

FutureBrands’ CEO: “Names Don’t Matter”

June 8th, 2005 · No Comments

“I don’t think the name matters,” said David Melancon, CEO of FutureBrand USA, a New York branding consultancy. “Consumers have shown us that you can slap a made up name like JetBlue and people love it because of the experience. We have lots of airline companies on our roster and one thing we learned is [...]

Tags: branding · company names · corporate identity/logos

Brand Names: Apple’s Intel Inside

June 8th, 2005 · No Comments

It’s taken us a few days to digest the news that Apple is going to start using Intel chips. Being long-time Mac users, it seems anathema to us. Upon reading the announcement over the weekend, we trolled the usual sites – Macrumors, Slashdot, etc. – but we still can’t make heads or tails of this [...]

Tags: branding · corporate identity/logos · marketing

Medical Device Brands: Medgadget Summary 5.19

May 19th, 2005 · No Comments

Here’s a summary of the brand names mentioned on Medgadget this week: SIMpill – an SMS controlled pill dispenser HyperQ – a stress test Armstrong Medical’s EndoAssist and Pathfinder surgical robots Royal Phillips IntelliVue Telemetry Systems patient surveillance systems Biomedics’ NZ’s UltraSuction dentures. (We don’t make these up.) Emfit’s electric film sensors Andromed’s Androsonix biological [...]

Tags: company names · corporate identity/logos

Yahoo’s Unlimited Music Service – YUM

May 10th, 2005 · No Comments

Yahoo finally threw down the gauntlet and announced they were launching their own music service. Unlike iTunes, where you buy a song, the Yahoo Music Unlimited service, will sell subscriptions to a one million strong library where you can download unlimited songs for $60 a year. The library comes from the combined Launch and MusicMatch [...]

Tags: corporate identity/logos · music · pop culture