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Entries Tagged as 'corporate identity/logos'

Chinese Acquisitions Leap-Frog Brand Building

June 29th, 2005 · No Comments

Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal.

The reason for the global business shopping spree?

“Chinese companies are now facing serious [...]

Tags: branding · company names · corporate identity/logos · marketing

FutureBrands’ CEO: “Names Don’t Matter”

June 8th, 2005 · No Comments

Tags: branding · company names · corporate identity/logos

Brand Names: Apple’s Intel Inside

June 8th, 2005 · No Comments

Tags: branding · corporate identity/logos · marketing

Medical Device Brands: Medgadget Summary 5.19

May 19th, 2005 · No Comments

Tags: company names · corporate identity/logos

Yahoo’s Unlimited Music Service - YUM

May 10th, 2005 · No Comments

Tags: music · pop culture · corporate identity/logos