Yahoo finally threw down the gauntlet and announced they were launching their own music service. Unlike iTunes, where you buy a song, the Yahoo Music Unlimited service, will sell subscriptions to a one million strong library where you can download unlimited songs for $60 a year.

The library comes from the combined Launch and MusicMatch libraries [...]

One of the great things about living abroad is that you never know how or where you are going to find inspiring product names. Case in point, Garoto’s Surreal bonbons and Elvan’s Schock Aerated Plain chocolate bars.

Turkey’s Elvan makes the Shock “Aerated Plain Chocolate” bar in several flavors. It was very light (aerated) and easy [...]

Harsh article on Microsoft’s brand at this week’s brandchannel.
The article describes Microsoft as a commodity brand. It explains how no one describes the company in ‘warm and fuzzy’ terms. It’s always the ‘big monster’ that everyone chooses to use.

But increasingly (and probably because of our inability to connect with the Microsoft Brand), people are turning [...]

Here’s one take on the future and what happens when Google and Amazon combine. Basically, they see all media converging and becoming decentralized and personalized, c. 2014. The Googlezon product EPIC is a smart name when compared to the Microsoft Newsbotster; however, since this is all speculation and EPIC is an abbreviation for “Evolving Personalized [...]