One of the great things about living abroad is that you never know how or where you are going to find inspiring product names. Case in point, Garoto’s Surreal bonbons and Elvan’s Schock Aerated Plain chocolate bars. Turkey’s Elvan makes the Shock “Aerated Plain Chocolate” bar in several flavors. It was very light (aerated) and [...]

Harsh article on Microsoft’s brand at this week’s brandchannel. The article describes Microsoft as a commodity brand. It explains how no one describes the company in ‘warm and fuzzy’ terms. It’s always the ‘big monster’ that everyone chooses to use. But increasingly (and probably because of our inability to connect with the Microsoft Brand), people [...]

Here’s one take on the future and what happens when Google and Amazon combine. Basically, they see all media converging and becoming decentralized and personalized, c. 2014. The Googlezon product EPIC is a smart name when compared to the Microsoft Newsbotster; however, since this is all speculation and EPIC is an abbreviation for “Evolving Personalized [...]