Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal. The reason for the global business shopping spree? “Chinese companies are now facing [...]
Entries Tagged as 'marketing'
Chinese Acquisitions Leap-Frog Brand Building
June 29th, 2005 · No Comments
Tags: branding · company names · corporate identity/logos · marketing
MessagingLab’s Del.icio.us Page
June 28th, 2005 · 1 Comment
Have you tried Del.icio.us yet? Do you know what Del.icio.us is? Besides having the best name of the .us suffix, Del.icio.us allows you to create a page that of links that you can share with family, friends and visitors to your site. Del.icio.us says it’s a: social bookmarks manager. It allows you to easily add [...]
Tags: branding · marketing · useful sites
Pharma to Drop DTC?
June 21st, 2005 · No Comments
Pharma to TV: Drop dead. According to this BrandWeek article, Bristol Myers Squibb is “re-thinking” its use of direct-to-consumer advertising, specifically on television. And if one major pharmaceutical company is re-thinking its Direct-to-Consumer advertising strategy, then others will surely follow. We’re not surprised. TV advertising is the black hole of advertising budgets. Advertisers could slice [...]
Tags: branding · marketing · Pharmaceuticals
Brand Names: Apple’s Intel Inside
June 8th, 2005 · No Comments
It’s taken us a few days to digest the news that Apple is going to start using Intel chips. Being long-time Mac users, it seems anathema to us. Upon reading the announcement over the weekend, we trolled the usual sites – Macrumors, Slashdot, etc. – but we still can’t make heads or tails of this [...]
Tags: branding · corporate identity/logos · marketing
Marketing to Kids: The Wiggles
May 3rd, 2005 · No Comments
It’s not that we’re having a boring Tuesday, we are super-busy here at the Lab, yet, this piece on Markus Allen’s web site on The Wiggles was too good to pass up. If you don’t know who The Wiggles are, then either you’re too young to have kids, or your kids were too old when [...]









