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Entries Tagged as 'marketing'

Chinese Acquisitions Leap-Frog Brand Building

June 29th, 2005 · No Comments

Interesting article in today’s NY Times Chinese companies building global brands by acquiring well-known, existing brands. Because they’ve been in the news, the article mentions the Lenovo acquisition of IBM’s laptop business, Haier’s bid for Maytag and the CNOOC bid for Unocal.

The reason for the global business shopping spree?

“Chinese companies are now facing serious [...]

Tags: branding · company names · corporate identity/logos · marketing

MessagingLab’s Del.icio.us Page

June 28th, 2005 · 1 Comment

Tags: useful sites · branding · marketing

Pharma to Drop DTC?

June 21st, 2005 · No Comments

Tags: branding · marketing · Pharmaceuticals

Brand Names: Apple’s Intel Inside

June 8th, 2005 · No Comments

Tags: branding · corporate identity/logos · marketing

Marketing to Kids: The Wiggles

May 3rd, 2005 · No Comments

Tags: branding · marketing