Entries Tagged as 'Medical Devices'
September 22nd, 2005 · No Comments
A very long article in the NYTimes this morning titled, Possible Conflicts for Doctors Are Seen on Medical Devices about how physicians receive payments from medical device companies to use their products. Isn’t that called payola in the recording industry?
What was most interesting to me was:
Prices paid by hospitals vary widely, yet information is so [...]
Tags: Medical Devices
September 15th, 2005 · No Comments
We’ve been absent for weeks and for good reason – moved back to NYC, started a new job, and, getting back into the rhythm of things has taken longer than anticipated. So, we decided we would return to leeches.
Yes, those creepy little worms with the strong, sucking teeth with an insatiable appetite for blood.
Twice this [...]
Tags: Medical Devices
Readers of this blog know that we are huge fans of Medgadget. In fact, our most regular feature is our weekly summary of new devices and their names
We were thrilled when the Medgadget crew included a link to us, branding (!) us “Geeks” on their site. (We take no offense. We know what we are. [...]
Tags: branding · marketing · Medical Devices
If you’ve read more than one of our weekly summaries, you’ve probably noticed that we’re pretty somber when it comes to medical device branding. Usually, the names of medical devices are descriptive of the technology or the category. Of every ten devices, there is one – maybe – that has a name that stands out [...]
Tags: branding · Medical Devices
This week, we’re sitting here listening to mp3s through the tiny and tinny speakers of 12” Powerbook, while staring at our recently connected stereo. The one with the 100 watt receiver and incredible B&W bookshelf speakers.
So, why aren’t we listening, really listening to music? Because the tunes we want to listen to are on the [...]
Tags: branding · marketing · Medical Devices