We’re going to comment on this Knowledget@Wharton article a little later today, but the authors conclusions have some interesting implications for the medical device industry: ...the use of odd names seems to work best in products thta rely on the senses, such as food or fashion, and would probably not work in a high-stakes product [...]

Here’s a summary of the products featured last week on Medgadget, along with our usual chatter about the product names.. Inovio Biomedical’s Medpulser Electroporation therapy device, an electroporation system specifically designed for the local tumorablation through electrochemotharapy. The device applies a controlled electric field to targeted tissues locally and allows individual cells to be perfused [...]

We were a little tardy in posting last week’s Medgadget product summary, so here they are in all it’s glory. Crutchfield Dermatology’s Zeno’s Zit Zapper. Perhaps the folk at Crutchfield sat around drinking Zima when they came up with this name. Seriously, Zit Zapper isn’t exactly the most appealing name and I have a hard [...]

Here’s this week’s new medical device developments via Medgadget. Vasogen, Inc.’s, Celacade immune modulation therapy to treat chronic heart failure. This is an interesting name because it combines “cell” with “cascade” which is what this therapy does. HemCon’s posttraumatic arterial hemorrhage bandage, which was recently praised as one 2004 “Top 10 Greatest Inventions” by the [...]

Here’s a look at the brands that were featured on Medgadget this week. We’ve included our usual commentary. Lifestraw’s water purifying straw for the Third World (or travelers) Medem’s iHealthRecord – A great idea for a product. But the name is stuck in the late 1990s. We thought i-Something names died with the dotcom boom. [...]