Charlie O’Donnell, CEO of Path 101 posted this image on his blog. I laughed, a little… Just days before I had had lunch with the founder of one of the first – if not the first – naming firms During our conversation, he mentioned he had met with Bimbo maybe 20 years ago and the [...]
Entries Tagged as 'company names'
Bimbo - Naming Mistake?
June 15th, 2008 · No Comments
Tags: useful sites · branding · company names
Strategic Name Development: Branding Foods - New Trends
November 17th, 2006 · No Comments
The folks over at Strategic Name Development explore the naming of premium and “whole” foods in response to two other blog posts. Two trends of note:
1) Foods that are named the same as the company that manufactures and markets them.
2) Popular snack foods are investing heavily in the concept of the personalized brand experience.
Tags: useful sites · branding · company names
links for 2006-09-13
September 12th, 2006 · No Comments
BBC NEWS | Technology | Delay for .xxx ‘net sex’ domain
(tags: altnerate domain suffix)
ICANN approves .tel domain | CNET News.com
(tags: recently approved domain suffix)
Lawyer buys hundreds of ‘Aussie’ domain names : – Flash Player Installation
One domain squatter’s tale
Domain name system – Wikipedia, the free encyclopedia
domain names
(tags: domain system basics)
Howstuffworks
basics of domain names and dns
Tags: useful sites · branding · company names · corporate identity/logos
links for 2006-09-12
September 11th, 2006 · No Comments
Zillow.com – Real Estate Search Results
gives you prices of recent sales with satellite or hybrid views
(tags: real estate)
Agenda Inc. Live Feed
(tags: branding, trends, coolhunting)
theproguy: Most expensive adwords – ‘Loan consolidation’ clear winner
(tags: google, adwords, adsense)
Richard Dudley : Dotster Worries Domain Names Are Running Out
(tags: domain squatters)
Domain Hijacking: A Dirty Business
(tags: domain squatters)
Domain suffixes not an [...]
Tags: useful sites · branding · company names
WebMD Changes Name: Embdeon
August 5th, 2005 · No Comments
Of the many, many medical dotcom businesses, WebMD (technically, a health information portal) survived. And thrived. And because they’ve existed for several years, they built some brand equity.
Now, the folks at WebMD have decided to throw all that intangible brand equity and start all over again with a new name: Emdeon.
Their reasoning? Economics. Parent WebMD [...]
Tags: branding · company names









