“I don’t think the name matters,” said David Melancon, CEO of FutureBrand USA, a New York branding consultancy. “Consumers have shown us that you can slap a made up name like JetBlue and people love it because of the experience. We have lots of airline companies on our roster and one thing we learned is [...]

Here’s a summary of the brand names mentioned on Medgadget this week: SIMpill – an SMS controlled pill dispenser HyperQ – a stress test Armstrong Medical’s EndoAssist and Pathfinder surgical robots Royal Phillips IntelliVue Telemetry Systems patient surveillance systems Biomedics’ NZ’s UltraSuction dentures. (We don’t make these up.) Emfit’s electric film sensors Andromed’s Androsonix biological [...]

Corporate name changes can be tricky. Especially, when a company buys another and the name being rolled out is completely new to the market. In Panama City, I was lucky enough to witness Telefonica’s roll out of its Movistar service. While I have issues with the name (read on), I thought the rollout was brilliant. [...]

The green biomorphic ‘m’ logos started appearing all over Panama City about a month ago. I was very much anticipating the launch of the product because I love seeing how name change campaigns roll out. When I found out the name, I was sitting in the Movie Star hair salon (this is true). I’ll comment [...]

Besides having a killer name, Firefox, Mozilla’s Internet Explorer killer is an awesome browser. Don’t have a copy? Well, surf over to getfirefox and get one. I usually have a couple of browsers open at any given time, so it’s nice to not have to use IE. But Firefox has a lot of great features [...]