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Entries Tagged as 'company names'

Panama: Telefonica Launches Movistar

April 8th, 2005 · No Comments

The green biomorphic ‘m’ logos started appearing all over Panama City about a month ago. I was very much anticipating the launch of the product because I love seeing how name change campaigns roll out. When I found out the name, I was sitting in the Movie Star hair salon (this is true). I’ll comment [...]

Tags: branding · company names

Technology Naming: Firefox

February 28th, 2005 · No Comments

Besides having a killer name, Firefox, Mozilla’s Internet Explorer killer is an awesome browser. Don’t have a copy? Well, surf over to getfirefox and get one.

I usually have a couple of browsers open at any given time, so it’s nice to not have to use IE. But Firefox has a lot of great features that [...]

Tags: uncategorized · company names

Product Name: Columbia House Hush

February 14th, 2005 · No Comments

Sometimes having a name with multiple layers of meaning can work both for and against you.
On January 9th, the New York Post ran an article that read, COLUMBIA HOUSE PLANS PORN CLUB. (To give true credit to the story, we picked it up trolling dazereader.com.)
According to the article:
Columbia House, famous for its “12 [...]

Tags: company names