Here’s a couple of e-health stories worth checking out. First, AOL’s Steve Case announced the founding of his $500 million healthcare Revolution Health Group. Case’s partners, among others include former Secretary of State, Colin Powell. According to Powell, “There’s no part of American life right now that is more in need of imagination and new [...]

Pharma to TV: Drop dead. According to this BrandWeek article, Bristol Myers Squibb is “re-thinking” its use of direct-to-consumer advertising, specifically on television. And if one major pharmaceutical company is re-thinking its Direct-to-Consumer advertising strategy, then others will surely follow. We’re not surprised. TV advertising is the black hole of advertising budgets. Advertisers could slice [...]