If you're doing any of the above, you'll have to move beyond "whatchamacallit" and decide what to name it.

MessagingLab focuses on developing product, service, feature and company names.

And we've created extraordinary names for Condé Nast, FoxSports, Gambro BCT, Logitech, Openwave, the Lee Iacocca Foundation, Nestle, Sony, and Yahoo!

Founded by naming and marketing veterans, MessagingLab develops names designed to serve as the most compressed marketing message your company will ever use. A name serves as the heart of any marketing campaign and touches consumers in myriad ways.

While other naming firms may use proprietary and oft-confusing naming methodologies, we work in plain English and keep things simple.

How We Do It

Our process begins with a comprehensive analysis of the competition's naming and a discussion of your company's position in the marketplace. Then we develop positioning statements and naming paths that will serve as the anchor for the naming process.
 
The names themselves come from a variety of sources. MessagingLab's principals bring diverse expertise and passions for:
science fiction, living and forgotten languages (between us, we speak nine languages and through our extended team have most of the globe covered), music, molecular biology (Karl holds two degrees in molecular biology and has worked with the A to Z of biotechnology companies on messaging and branding for nearly 15 years), comic books, world mythologies, literary theory, popular culture and other sources that inspire compelling, functional and evocative names.

We present the names we develop in the context that they will be used. This helps you to understand how your name will be viewed by your various audiences (customers, investors, employees, etc.).  And it helps you see how a potential name will be used in your advertising and marketing efforts. This makes it easier for you and your team to decide on which name (or often, names) will work best for you.