You have to figure out your own story and your company’s story in a way that catches people’s attention and makes it interesting. You have to figure out how to tell the story in a way that is memorable - or sticky - and gets your audience asking for more.

In 1916, a group of exiled European artists gathered in Zurich and started an art movement that would change the world.

Unhappy with the violence and the horror of the first World War, the artists rejected logic, reason, and modern capitalism.

Birthed at the Cabaret Voltaire, the movement was called Dada.

I love strategy.

The word gets overused but you can’t accomplish a thing without a strategy.

And strategy is simple.

It’s a plan of action to achieve a goal

I teach a class on thought leadership, I always open by saying "Everyone in this room is a leader."

And I always get blank stares. 

Every. Time.

Imagine you had written an article or blog post, or had recorded a podcast or video that answered the most pressing issue in your industry.

Your audience would read, listen, or watch, and would understand your solution.

Their questions would be answered.

The response we got from that article is rare. But the article itself worked because it was really, really good.

What are the elements that made the piece so successful?

Let me tell you so that you can think about this the next time you’re creating a piece of content for your audience. It was...

So, clearly, you are all aware that I’m on an obsessive crusade to help scientist-entrepreneurs tell great biotech and synbio stories, convince investors to back you, build great companies, disrupt the way things have been done, and make the world a better place.

“To live well is to see wisely, and to see wisely is to tell stories.” - Padraing O. Tuama (quoted in Jerry Colona’s Reboot)

A question I’ve been asking myself lately is: Who am I talking to? Right now?

In the past three days, I’ve spoken with:

If you're a scientist-turned-entrepreneur, then your storytelling chops better be damned good.

Storytelling is key to selling your ideas to investors, customers, the press, the public.

It all comes down to how well you tell your own story.

Given the amount of information we process everyday, telling your story, sharing your vision of the future, is more important than ever. It is how you stand out.

A C-suite executive at a clinical research organization wanted to increase his influence and get noticed among internal and professional audiences.