Arye Lipman, founder of the venture capital firm, Mars Bio, recently co-founded LabDAO, an open, community-run network of wet and dry laboratories accelerating progress in the life sciences. Messaginglab founder, Karl Schmieder, sat down with Arye to learn more about decentralized science, LabDAO, and how the world of science might change as people create life science ventures on the blockchain.

I sat down with Ellen to learn more about Aanika Biosciences, Genspace, COVID testing, and the lessons biotech companies could take to increase their storytelling success. What follows are excerpts from our conversation.

You may have noticed a small change. A new logo in our email signatures.

If you've visited the Messaginglab site, you'll have seen an update.

Let me share why we made those changes.

I spent the last several weeks on the road. I'm happy to be home.

At all those events, I reconnected with friends. Met new people. And I was exposed to a ton of information.

If you're like me, you'll make a point of attending conferences to advance your career, expand your network, and build your business.

I have to admit that when I first started going to conferences, I didn't really have a plan or a strategy. But the more I was exposed to people who are smarter than I am, I realized I should have a plan.

Are you attending SynBioBeta for the first time?

Congratulations!

SynBioBeta is one of the most exciting events of the year bringing together the founders, investors, thinkers and people who are changing the world with synthetic biology. The conference is one of the only places where you can see the future of biology by being around the people who are already creating and living it.

Messaginglab CEO and WHAT'S YOUR BIO-STRATEGY? PREPARING YOUR BUSINESS FOR SYNTHETIC BIOLOGY co-author, Karl Schmieder, will be hosting a panel at Ginkgo Bioworks on Monday, May 6th in Boston.

Biostrategy confers the ability to incorporate biology or biotechnology into a business, to survive and thrive under rapidly changing conditions. Biostrategy begins as an idea, is expressed in words, then gets translated into actions.

Captain Underpants is not a name generally associated with biotechnology. Yet, this wildly successful (70 million copies sold worldwide) series of children’s novels may be the first exposure many children have to biotech. Probably, it won’t be their last.

When I started Messaginglab in 2001, I had an idea to become a branding shop that would help companies at the very beginning of their lives. I, and my partner at the time, knew (and continue to know) that building a killer brand was difficult.