You have to figure out your own story and your company’s story in a way that catches people’s attention and makes it interesting. You have to figure out how to tell the story in a way that is memorable - or sticky - and gets your audience asking for more.

You may have noticed a small change. A new logo in our email signatures.

If you've visited the Messaginglab site, you'll have seen an update.

Let me share why we made those changes.

I sat down with Britni to learn more about K18’s marketing efforts and the lessons emerging biotech companies could take from their storytelling success.

While we are interested in the work life-science companies do and their contribution to making the world better, the truth is we need to go deeper than products or the latest series funding.

Earlier this year, messagingLAB was named II❤NYCSmall Business Thank You 100. This was awarded to 100 New York City small businesses that stayed open and thrived during the pandemic.

Once you’ve engineered your microorganism to produce your billion-dollar molecule, how are you going to scale up production?

In 2020, A16Z’s Vijay Pande and Judy Savitskay wrote a paper called, The Biggest Open Opportunity in Synthetic Biology, listing out the need for novel bio-manufacturing platforms.

In 2019, we helped redesign and launch two new brands.

Building those brands was a special treat for us since it required using the following skills: research, assembling a team of designers, packaging specialists, and specialty printers. It also required leadership skills.

Both brands are on the market and are doing well. Ask us about them.

If you are building a brand, you may need to start from the beginning.

Imagine you had written an article or blog post, or had recorded a podcast or video that answered the most pressing issue in your industry.

Your audience would read, listen, or watch, and would understand your solution.

Their questions would be answered.

When you're launching a new company, you want to keep your marketing simple.

The current universe of marketing tactics is overwhelming, so you need to prioritize them.

Let me tell you a story:

A few weeks ago, a post-Series A biotech company called and said, “We need a public relations agency.”

My stock answer is, “We’re not a PR agency. We help clients grow. Public relations is just one of many growth tactics. Let’s figure out if that's what you really need.”

If you're a scientist-turned-entrepreneur, then your storytelling chops better be damned good.

Storytelling is key to selling your ideas to investors, customers, the press, the public.

It all comes down to how well you tell your own story.

CUE THE FREE JAZZ: We're running a marketing experiment.

Go ahead. Admit you care. You really do.

What? You don’t?

Well, you should because we’re all about to learn something together. Because we're running an experiment.

While the term “thought leader” may be overused in PR and marketing circles, the need for thought leadership continues to grow as consumers are overwhelmed by too much noise and too many choices. This is especially true in the life sciences where topics remain unfamiliar to most, while the impact on our lives significantly increases every day.

Growing a niche-focused social network requires leveraging existing tools and engaging an audience. Here's how Messaginglab helped grow a physician-only network.