Purposeful storytelling isn’t show business, it’s good business.
– Peter Guber, CEO Mandalay Entertainment
Tell Your Great Biotech Story
The only way to stand out today is to tell a terrific, memorable, sticky biotech story. To be a better storyteller, you need to understand what makes a great story.
If you're a life science professional telling the story of your research or your new company, then this book is for you.
Access your free copy below!
“This book is everything I was looking for to put together my thoughts and efforts in the marketing issue for my synthetic biology projects. As a biotechnologist and entrepreneur working on outreach, I have faced challenges building narratives, communicating what we do, and, most importantly, the "why."
I consider this book well-structured, motivating, and easy to read and engage with the content. You can find tools, stories, and real cases of companies' examples, and I am in love with the storytelling canvas!”
Minerva Castellanos, Co-Founder
Scintia