From Lab to Table: Meat Orbillion's Better-For-You Beef.
In this episode of the Grow Everything podcast, hosts Karl and Erum are joined by Gabe and Samet to discuss alternative proteins and the meat market. They highlight the significance of storytelling in biotech to expand the market and the role of early adopters in this process. The conversation touches on the environmental impact of animal agriculture and the advantages of alternative protein sources. The group explores how technology can revolutionize the availability of premium products in the mass market and shares insights on the initial launch strategy through partnerships and food service. They also delve into the possibilities of culturing extinct and unique animals. Karl and Erum stress the importance of networking and building connections within the synthetic biology space.
Topics Covered
00:00:00 Striving For Excellence In Beef Production
00:06:00 Excitement For Revisiting Industry City's Camp David
00:08:54 Introduction To Cellular Agriculture And Prime Beef Production
00:12:42 Debate Over Labeling Of Cultivated Meat As 'meat'
00:15:27 Startups And Biotechnology As Future Food Solutions
00:21:11 Cultivated Meat: A Path To Prosperity
00:22:31 Lab-Grown Meat Comparable To Conventional Beef
00:24:10 The Growing Importance Of Food And Health
00:27:39 Premium Breeds for Better Flavors and Nutrition
00:30:30 Versatility and Quality of Meat-based Products
00:33:23 Favorite Flavors and Convenience of Meat-based Meals
00:37:31 Tradition and Accessibility of Different Meat Sources
00:40:07 Launch Strategy and Partnerships in Food Service
00:43:00 Distributors' Reactions to Alternative Meat
00:48:21 Optimism for Cellular Agriculture and Cultivated Meat
00:49:24 Alternative Proteins and the Meat Market
00:54:04 Telling Biotech Stories to Grow the Market
00:58:00 Excitement for Team Gathering and Moderation Panels in Oakland
Episode Links
Samet S. Yildirim, MSc, MBS on LinkedIn
Gabriel Levesque-Tremblay on LinkedIn
Rethink X Report on Food and Agriculture
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