We moved Messaginglab HQ offices to the Brooklyn neighborhood of DUMBO (that's Down Under the Manhattan Bridge Overpass).

Dumbo has the highest concentration of technology firms by neighborhood in New York City, so within a 10-block radius, we'll be surrounded by 500 tech firms that employ some 10,000 smart people.

When I started Messaginglab in 2001, I had an idea to become a branding shop that would help companies at the very beginning of their lives. I, and my partner at the time, knew (and continue to know) that building a killer brand was difficult.