• Karl Schmieder

New Positioning, New Name Provide Foundation for Digital Marketing, Sales, Corporate Acquisition

Updated: Oct 27, 2018

messagingLAB helped an established company reposition and rename itself. Those efforts served as the foundation for a successful digital marketing campaign that led to an acquisition.




AMS was an agricultural products company founded in the 1980s. When new owners purchased the company in 2011 they wanted to create a new brand that would support multiple products.

messagingLAB defined the company’s positioning, created new messages, then invented a new name – AGRICEN. We wrote a series of content pieces that contributed to the company’s successful digital marketing efforts. The company experienced increased website traffic and social media engagement, and eventually was acquired by one of the world’s leading providers of agricultural products and services.

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