Increasing Engagement, Expanding Influence
A C-suite executive at a clinical research organization wanted to increase his influence and get noticed among internal and professional audiences. The challenge was finding the appropriate channels to communicate, developing story topics that would engage multiple audiences, and positioning the executive as an expert.
messagingLAB researched and wrote content about inclusion and diversity, strategic workforce planning, and talent development that was published on one social channel. This resulted in a rapid increase in the number of connections on LinkedIn, engagement from internal audiences, and an increase in interest from external influencers.