• Karl Schmieder

messagingLAB COVID-19 Resources

At messagingLAB, we value communications and connections.

I started this company to help life sciences companies better communicate with their audiences. The 2020 COVID-19 pandemic feels like one of those times when stories are more important than ever.

As the COVID-19 pandemic unfolds, I want to take a moment to share a few thoughts and updates on what I am doing to serve you and my clients.

messagingLAB is open for business.

I'm here to keep you focused and be the light on the end-of-the COVID-19 tunnel. If you want to talk, check my calendar and set a time. Let's talk about how to keep you moving and how we help your business succeed. I want to hear from you, even if it's just a reply to this email.

Working Remotely. Working from home (WFH) is something new to many people. It's a huge adjustment. No one ever expected this to happen. If you're sharing the house with a partner and children, you're going to feel like you're running out of room - both physically and mentally. Few of us are prepared to thrive under these conditions.

On Twitter, I shared the following helpful tips for working from home (with additional commentary for you, my friend):

  • Take care of yourself first (On airlines, they tell you to put your oxygen mask on first. Why? Because you can't help anyone else if you run out of oxygen before anyone else).

  • Set a routine (That means, get out of your pajamas, shave if you're a guy, fix your hair, and put on some decent clothes - all of this will make you feel better. Plus, you want to look good on those Zoom calls.)

  • Exercise daily (It's not hard, and there are a lot of free live fitness and yoga classes online.)

  • Limit social media (The news can be overwhelming but most of all it's depressing.)

  • Schedule emails (So you're not distracted by the outside world all day long.)

  • Generate ideas a la James Altucher (My old boss suggests this will keep your idea muscle strong, and we need good ideas more than ever.)

  • Talk to people (Whether via Zoom, on the phone, or at a safe distance. And cal your mom, if you can.)

  • Breathe fresh air (Even if it's just out the window.)

  • Find a way to laugh (It's healthy, and there are SO many great comedians on YouTube right now.)

  • Shut down your computer at the end of the workday.

  • Take up a hobby (This is the time to start a journal, learn to play guitar, learn a new skill or read that book you've been meaning to read forever.)

If you are dealing with financial strain, emotional stress, or you can't get back into your routine, I want you to know I'm here if you need support.

Communications. Last year, we wrote several blog posts to help you communicate. Here are a few that might be useful: How to start telling your storyHow to engage your audienceMore tips for engaging your audienceEssential trick for great storytellingHow to lead the industry.

Over the next few weeks, I'm going to be creating content on crisis communications and thought leadership because people need it.

Your routine. You'll note that I made setting a routine the second bullet on my list. It's that important. I know that work from home with your spouse and kids can be distracting. If you need help setting a routine, or if you need someone to hold  you accountable, hit reply to this email.

We are fortunate there are so many ways to connect - so don't get into a slump! Use this time to pause and reflect, to reimagine your business, and to make the world a better place.

If you have any questions on how to use the online tools or the resources I've listed, please reach out via email. And feel free to share with others.