messagingLAB's Ever-Evolving List of Marketing Tactics

Marketing tactics are the strategic actions that promote a product or service, influence specific audiences to buy and thus and achieve marketing goals.

We've put together (and will continue to edit this list) as a way of informing our life sciences clients on the possible ways they might communicate with their audiences (customers, investors, partners).

Here's the list:

• Advertising (paid)

• Affiliate marketing

• Animated explainer videos

• Articles (published)

• Banner ads (paid)

• Billboards (paid)

• Blogs/Blogging

• Books/eBooks

• Brochures

• Bulletin Boards

• Business cards

• Business directory

• Catalog

• Classified ads

• Cold calling

• Content creation

• Content curation

• Courses/teaching

• Direct mail

• Flyers

• Email

• Email autoresponders

• Email signature

• Events

• Free consultations

• Guest blogging

• Infographics

• Influencers

• Landing page(s)

• Lectures/speaking

• Magazine ads (paid)

• Magazine articles

• Meetings

• Motion graphics

• Networking

• Newsletter

• Outdoor signage

• Pay-per-click advertising (paid)

• Podcasts

• Postcards

• Public relations

• Radio advertising (paid)

• Referrals/word-of-mouth

• Sales presentations

• Search engine optimization (SEO)

• Seminars/webinars/workshops

• Social media (paid)

• Special events

• Sponsorships

• Surveys

• Television commercials/infomercials (paid)

• Testimonials/case studies

• Text messages

• Thought leadership content

• Trade shows

• Web site

• Web site animations

• Video

• Voice SEO

Originally published 6/29/2018

Updated: 8/29/2020