- Karl Schmieder
messagingLAB's Ever-Evolving List of Marketing Tactics

Marketing tactics are the strategic actions that promote a product or service, influence specific audiences to buy and thus and achieve marketing goals.
We've put together (and will continue to edit this list) as a way of informing our life sciences clients on the possible ways they might communicate with their audiences (customers, investors, partners).
Here's the list:
Advertising (paid)
Affiliate marketing
Articles (published)
Banner ads (paid)
Billboards (paid)
Blogs/Blogging
Books/eBooks
Brochures
Bulletin Boards
Business cards
Business directory
Catalog
Classified ads
Cold calling
Content creation
Content curation
Courses/teaching
Direct mail
Flyers
Email
Email autoresponders
Email signature
Events
Free consultations
Guest blogging
Infographics
Influencers
Landing page(s)
Lectures/speaking
Magazine ads (paid)
Magazine articles
Meetings
Motion graphics
Networking
Newsletter
Outdoor signage
Pay-per-click advertising (paid)
Podcasts
Postcards
Public relations
Radio advertising (paid)
Referrals/word-of-mouth
Sales presentations
Search engine optimization (SEO)
Seminars/webinars/workshops
Social media (paid)
Special events
Sponsorships
Surveys
Television commercials/infomercials (paid)
Testimonials/case studies
Text messages
Thought leadership content
Trade shows
Web site
Video
Voice SEO
Originally published 6/29/2018
Updated: 8/29/2020