messagingLAB's Ever-Evolving List of Marketing Tactics
Updated: Jun 29, 2019
Marketing tactics are the strategic actions that promote a product or service, influence specific audiences to buy and thus and achieve marketing goals.
We've put together (and will continue to edit this list) as a way of informing our life sciences clients on the possible ways they might communicate with their audiences (customers, investors, partners).
Here's the list:
Banner ads (paid)
Magazine ads (paid)
Pay-per-click advertising (paid)
Radio advertising (paid)
Search engine optimization (SEO)
Social media (paid)
Television commercials/infomercials (paid)
Thought leadership content