• Karl Schmieder

messagingLAB's Ever-Evolving List of Marketing Tactics



Marketing tactics are the strategic actions that promote a product or service, influence specific audiences to buy and thus and achieve marketing goals.


We've put together (and will continue to edit this list) as a way of informing our life sciences clients on the possible ways they might communicate with their audiences (customers, investors, partners).


Here's the list:

  • Advertising (paid)

  • Affiliate marketing

  • Animated explainer videos

  • Articles (published)

  • Banner ads (paid)

  • Billboards (paid)

  • Blogs/Blogging

  • Books/eBooks

  • Brochures

  • Bulletin Boards

  • Business cards

  • Business directory

  • Catalog

  • Classified ads

  • Cold calling

  • Content creation

  • Content curation

  • Courses/teaching

  • Direct mail

  • Flyers

  • Email

  • Email autoresponders

  • Email signature

  • Events

  • Free consultations

  • Guest blogging

  • Infographics

  • Influencers

  • Landing page(s)

  • Lectures/speaking

  • Magazine ads (paid)

  • Magazine articles

  • Meetings

  • Motion graphics

  • Networking

  • Newsletter

  • Outdoor signage

  • Pay-per-click advertising (paid)

  • Podcasts

  • Postcards

  • Public relations

  • Radio advertising (paid)

  • Referrals/word-of-mouth

  • Sales presentations

  • Search engine optimization (SEO)

  • Seminars/webinars/workshops

  • Social media (paid)

  • Special events

  • Sponsorships

  • Surveys

  • Television commercials/infomercials (paid)

  • Testimonials/case studies

  • Text messages

  • Thought leadership content

  • Trade shows

  • Web site

  • Web site animations

  • Video

  • Voice SEO

Originally published 6/29/2018

Updated: 8/29/2020

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