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      <image:title>Insights - Meat the Future: Plant-Meat Hybrids and 3D Steaks - The dictionary definition tells us meat is “animal flesh that is eaten as food.”</image:title>
      <image:caption>Scientifically, meat is made up of muscle cells, connective tissue, and fat. Muscle is approximately 75% water, 20% protein, and 5% a combination of fat, carbohydrates, and minerals.</image:caption>
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      <image:title>Insights - Meat the Future: Plant-Meat Hybrids and 3D Steaks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/05638f4a-f5e8-462d-a122-4cde0b1e1f2a/Screen+Shot+2023-08-02+at+5.05.37+PM.png</image:loc>
      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/4899a7fd-be9a-4c23-b693-2ed1ee6a7073/MLmidjourney_supermarket_shelves_4k_photorealistic_vibrant_colo_97804855-1ec2-4467-ae5c-a7a4c7e9bc42.png</image:loc>
      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/cfe8de67-4259-4dac-903b-a92c4cb2be8e/MLmidjourney_opaque_metal_bioreactor_4k_photorealistic_vibrant__dfa3376a-cf02-4391-b670-76394008f988-1.png</image:loc>
      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/91f7c63e-8da6-4991-bac9-b2dd73d90bd5/cultivatedmeat.jpg</image:loc>
      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>The Epic of In Vitro Meat Production—A Fiction into Reality (Balasubramanian B. et. al.)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Cultivated Meat is Good to Go: Brace Yourself - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/ai-vs-biotech-tech-trends-in-the-mainstream</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2f8e0e59-a4fe-4776-ba73-c295fcd56162/MLmidjourney_plants_with_computer_wires_as_stems_8k_well-lit_ph_2afe8859-82de-4ddf-a11b-7a93c8ee1ce4.png</image:loc>
      <image:title>Insights - AI vs Biotech: Tech Trends In The Mainstream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/366f7dbc-47ac-4d75-8794-39e593e2a428/grid_0-1.png</image:loc>
      <image:title>Insights - AI vs Biotech: Tech Trends In The Mainstream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/601d52fe-2428-4946-a65e-85ea0eed539b/MLmidjourney_bacteria_growing_out_of_newspaper_8k_realistic_vib_b81bc4e1-a2e4-4b26-bb0d-164b831fbb3f.png</image:loc>
      <image:title>Insights - AI vs Biotech: Tech Trends In The Mainstream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/8be1b33d-4249-48e1-8712-b52a8e68aa65/MLmidjourney_scientist_speaking_into_a_megaphone_with_vines_gro_0f189a95-ebbb-4850-b921-1101d6eae0da.png</image:loc>
      <image:title>Insights - AI vs Biotech: Tech Trends In The Mainstream - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/announcing-the-grow-everything-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/a5db9037-ce04-48cb-9516-6c578bda70c1/10cd0597-ff95-1e3e-ceee-47f6513f9741.jpg</image:loc>
      <image:title>Insights - Announcing The Grow Everything Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/an-interview-with-blackrock-neurotechs-taryn-southern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
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      <image:title>Insights - An Interview With Blackrock Neurotech’s Taryn Southern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1668707321142-UVIEAH90HHOB6AX6GVXS/unsplash-image-3KGF9R_0oHs.jpg</image:loc>
      <image:title>Insights - An Interview With Blackrock Neurotech’s Taryn Southern</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1d8e80e3-f6bf-47da-8629-a95e20ab6a46/minArtboard-1-800x400.png</image:loc>
      <image:title>Insights - An Interview With Blackrock Neurotech’s Taryn Southern - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1668707399968-EY4IPNWJP8KGIDG0PQ25/unsplash-image-OgvqXGL7XO4.jpg</image:loc>
      <image:title>Insights - An Interview With Blackrock Neurotech’s Taryn Southern</image:title>
    </image:image>
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  <url>
    <loc>https://www.messaginglab.com/blog/how-2-billion-grows-the-bioeconomy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-28</lastmod>
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      <image:title>Insights - How $2 Billion Grows the Bioeconomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - How $2 Billion Grows the Bioeconomy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/an-interview-with-labdaos-arye-lipman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-17</lastmod>
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      <image:title>Insights - An Interview With LabDAO’s Arye Lipman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - An Interview With LabDAO’s Arye Lipman - Make it stand out</image:title>
      <image:caption>The World of Desci</image:caption>
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      <image:title>Insights - An Interview With LabDAO’s Arye Lipman - Make it stand out</image:title>
      <image:caption>The Decentralized Science Landscape (Updated May 17, 2022) Curated by @ultrarare</image:caption>
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      <image:title>Insights - An Interview With LabDAO’s Arye Lipman - Make it stand out</image:title>
      <image:caption>You’re a Scientist. Yes. You. Scientist.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/announcing-my-new-book-how-to-tell-your-life-science-company-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-25</lastmod>
    <image:image>
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      <image:title>Insights - How to Tell Your Life Science (Company) Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/3a297733-38d7-4fb0-930a-08f1693120ac/Screen+Shot+2022-03-31+at+10.55.18+AM.png</image:loc>
      <image:title>Insights - How to Tell Your Life Science (Company) Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1657135160860-NXDX0R5E3FSB3TA5VFLX/unsplash-image-oFK7xgf4_50.jpg</image:loc>
      <image:title>Insights - How to Tell Your Life Science (Company) Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/an-interview-with-aanika-bios-cso-ellen-jorgensen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/268e4d9a-4c7c-4bf0-9461-348451ff8f89/pasted+image+0.jpg</image:loc>
      <image:title>Insights - An Interview with Aanika Bio's CSO Ellen Jorgensen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1656009123336-QZ4UCKWSUYCIXKVF572E/unsplash-image-ZU11X86IugY.jpg</image:loc>
      <image:title>Insights - An Interview with Aanika Bio's CSO Ellen Jorgensen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1656009407567-7R5IRD9WZBGY291BX5WG/unsplash-image-PP5nO5gcLdA.jpg</image:loc>
      <image:title>Insights - An Interview with Aanika Bio's CSO Ellen Jorgensen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1656009512156-9QGTXTIWET6S1VGVB28T/unsplash-image-_Rkrbhyq84Y.jpg</image:loc>
      <image:title>Insights - An Interview with Aanika Bio's CSO Ellen Jorgensen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1656009582456-DTJWP6DPVQ1QDHX85P2B/unsplash-image-xcneHTn8DUI.jpg</image:loc>
      <image:title>Insights - An Interview with Aanika Bio's CSO Ellen Jorgensen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/builtwithbiology2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/b96e5785-e181-4fb7-98db-8265edee2332/BwB+1.jpeg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/da187df0-222c-464a-adad-607f20bc3a16/BWB+2.jpeg</image:loc>
      <image:title>Insights - Built with Biology 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/ee7f6aed-d6bb-4289-8044-e2041aab2b3b/BwB+3.jpeg</image:loc>
      <image:title>Insights - Built with Biology 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/3a297733-38d7-4fb0-930a-08f1693120ac/Screen+Shot+2022-03-31+at+10.55.18+AM.png</image:loc>
      <image:title>Insights - Built with Biology 2022 - How to Tell Your Life Science (Company) Story</image:title>
      <image:caption>We have been working on our ebook for months. If you’re interested in learning how to tell a memorable, sticky biotech story while learning some of the strategies and tactics we use at Messaginglab, download a copy. It’s free. And we’d love to know what you think.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/an-interview-with-seasoned-venture-capitalist-tom-baruch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/a79acee1-3ec6-4720-9bc5-f0dd7eb01912/Screen+Shot+2022-03-24+at+2.54.32+PM.jpg</image:loc>
      <image:title>Insights - An Interview with Seasoned Venture Capitalist Tom Baruch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1648159074184-52XW18F01U7GB809EI1X/unsplash-image-voidiDXUtyM.jpg</image:loc>
      <image:title>Insights - An Interview with Seasoned Venture Capitalist Tom Baruch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1648159208916-JGSUP2FT6VR0ZCA6CV6U/unsplash-image-RlOAwXt2fEA.jpg</image:loc>
      <image:title>Insights - An Interview with Seasoned Venture Capitalist Tom Baruch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1648159523977-2RELDNMV9EUO99E6GGM3/unsplash-image-5QgIuuBxKwM.jpg</image:loc>
      <image:title>Insights - An Interview with Seasoned Venture Capitalist Tom Baruch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1648159663677-26YQVWLV6FG388VRLGMZ/unsplash-image-AT77Q0Njnt0.jpg</image:loc>
      <image:title>Insights - An Interview with Seasoned Venture Capitalist Tom Baruch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/we-rebranded-messaginglab-heres-why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/f56e83eb-3513-4289-9434-d2458af21a45/messaginglab-logo-wide-01-purple-dark.png</image:loc>
      <image:title>Insights - We Rebranded Messaginglab. Here's Why - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/1648667066481-WUDA0H6TYVV59QQFWWHE/unsplash-image-FluPNkHfCTs.jpg</image:loc>
      <image:title>Insights - We Rebranded Messaginglab. Here's Why - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/a8da47f1-edf0-4956-9889-cde1409351c6/messaginglab-symbol-square-blue-light.png</image:loc>
      <image:title>Insights - We Rebranded Messaginglab. Here's Why - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/804f2c7b-eecf-4bfd-86df-b93366608496/messaginglab-pattern-02-purple-light.png</image:loc>
      <image:title>Insights - We Rebranded Messaginglab. Here's Why - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/k18britnibirt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/5ad9ad61-c2c6-4455-84c6-129a517419d1/Screen+Shot+2022-02-02+at+5.59.23+PM.png</image:loc>
      <image:title>Insights - Interview: K18's Storytelling Marketer Britni Birt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Interview: K18's Storytelling Marketer Britni Birt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/02130c21-e8f2-41ff-af5d-b4b231e06bb4/Screen+Shot+2022-02-03+at+11.08.51+AM.png</image:loc>
      <image:title>Insights - Interview: K18's Storytelling Marketer Britni Birt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/d437d4bc-c04e-4e57-bce5-e33bdc2bdd57/Screen+Shot+2022-02-03+at+11.09.13+AM.png</image:loc>
      <image:title>Insights - Interview: K18's Storytelling Marketer Britni Birt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/ginkgoferment2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/34e872e6-1dc1-4917-a985-a6f2e12b54fb/Ginkgo+1.jpeg</image:loc>
      <image:title>Insights - Ginkgo Ferment 2021: Highlights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/46452fb1-d708-46da-967f-7ce28fd8b384/Ginkgo+2.jpeg</image:loc>
      <image:title>Insights - Ginkgo Ferment 2021: Highlights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/3b773041-0416-442d-82a2-ee0f2dea676a/Ginkgo+3.jpeg</image:loc>
      <image:title>Insights - Ginkgo Ferment 2021: Highlights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/yourstoryisnottechnology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/9d7fbf2c-bda5-406c-808b-c72b0a7df941/NYC.png</image:loc>
      <image:title>Insights - Your Company Story is Not About Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/21319a36-dd49-4bfd-ae9e-5d183f0d9119/Why.png</image:loc>
      <image:title>Insights - Your Company Story is Not About Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/sb1002021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/d5f3956f-306b-4c03-91a7-50987d7f20cd/Thank+You.jpeg</image:loc>
      <image:title>Insights - NYC Small Business 100 Thank You - Make it stand out</image:title>
      <image:caption>Image Credit: Tim Mossholder</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/3bb7bc80-e570-4fde-b9d2-36d099639f4f/We+like+you.jpeg</image:loc>
      <image:title>Insights - NYC Small Business 100 Thank You - Make it stand out</image:title>
      <image:caption>Image Credit: Yoav Hornung</image:caption>
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  <url>
    <loc>https://www.messaginglab.com/blog/biomanufacturing-rules-ok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
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      <image:caption>According to A16Z’s biotech team, the vast open space on the right side of the menu is a sign of immense opportunity. (Image source: A16Z)</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/bilbao-food4future-and-bio-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/64640c3c-b532-43ea-9534-aadeb4cd4c79/Screen+Shot+2022-02-22+at+11.26.49+AM.png</image:loc>
      <image:title>Insights - Bilbao, Food4Future, and Bio-Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/b8d96a4d-a170-4800-8715-9a9a62cf7770/Screen+Shot+2022-02-22+at+11.28.26+AM.png</image:loc>
      <image:title>Insights - Bilbao, Food4Future, and Bio-Strategy - Make it stand out</image:title>
      <image:caption>Jamón ibérico on bread rolls. The simplest - but no less satisfying - Basque pintxos. How will these tiny sandwiches be transformed by cellular agriculture?</image:caption>
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  <url>
    <loc>https://www.messaginglab.com/blog/working-with-nature-is-unlocking-and-creating-massive-economic-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/d3332395-68a0-4251-83a4-67a104f184e8/Screen+Shot+2022-02-22+at+12.09.09+PM.png</image:loc>
      <image:title>Insights - Working with Nature is Unlocking (and Creating) Massive Economic Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/166d124e-88d0-4827-9abe-1d0ec5bb5ca9/Screen+Shot+2022-02-22+at+12.12.03+PM.png</image:loc>
      <image:title>Insights - Working with Nature is Unlocking (and Creating) Massive Economic Value - Make it stand out</image:title>
      <image:caption>Orangutan in Borneo displaced by deforestation to plant palm oil.</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/distributed-drug-manufacturing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/f6662333-4ae3-4fcf-b3b7-2c66ce67bef2/Screen+Shot+2022-03-22+at+7.57.37+PM.png</image:loc>
      <image:title>Insights - Distributed Drug Manufacturing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/you-dont-need-permission</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/ceb5eee4-2044-4465-94c0-884b7591a997/Screen+Shot+2022-03-24+at+3.12.40+PM.png</image:loc>
      <image:title>Insights - You Don't Need Permission - Make it stand out</image:title>
      <image:caption>Skunkweed emerges from swampy soil</image:caption>
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  <url>
    <loc>https://www.messaginglab.com/blog/not-seeing-around-corners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/b1669937-4e17-438f-8c6f-a0ab9df240c0/Screen+Shot+2022-03-24+at+3.18.38+PM.png</image:loc>
      <image:title>Insights - Not Seeing Around Corners - Make it stand out</image:title>
      <image:caption>Boredom Drives Creativity</image:caption>
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  <url>
    <loc>https://www.messaginglab.com/blog/love-storytelling-and-leadership-in-the-time-of-pandemics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/c7012532-9944-4853-8653-8c190689c572/Screen+Shot+2022-04-05+at+6.35.52+PM.png</image:loc>
      <image:title>Insights - Love, Storytelling and Leadership In the Time of Pandemics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.messaginglab.com/blog/messaginglab-covid-19-resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
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      <image:title>Insights - Messaginglab COVID-19 Resources - Make it stand out</image:title>
      <image:caption>Photo Credit: David Guenther, UNSPLASH</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/why-your-story-matters-now-more-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/0924810e-09c0-4b73-8f83-9fc93a61e575/Screen+Shot+2022-04-05+at+6.57.46+PM.png</image:loc>
      <image:title>Insights - Why Your Story Matters Now More Than Ever - Make it stand out</image:title>
      <image:caption>Photo by Elijah Hiett on Unsplash</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/what-makes-a-great-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/183c39a4-3229-43dd-a476-3db80425f774/Screen+Shot+2022-04-05+at+7.04.39+PM.png</image:loc>
      <image:title>Insights - What Makes A Great Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/ed1d6701-4673-4f3c-83d9-14a1f7fe65a6/Screen+Shot+2022-04-05+at+7.07.40+PM.png</image:loc>
      <image:title>Insights - What Makes A Great Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/57404b0a-05e6-42df-96d1-caa1a9348e97/Screen+Shot+2022-04-05+at+7.11.44+PM.png</image:loc>
      <image:title>Insights - What Makes A Great Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/are-you-building-a-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/5aabdeab-17f9-4199-91a7-59d37cd9dbbd/Screen+Shot+2022-04-06+at+10.05.57+AM.png</image:loc>
      <image:title>Insights - Are You Building a Brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/f9f545cf-a48f-423f-92cb-ea0f6d04ac78/Screen+Shot+2022-04-06+at+10.15.13+AM.jpg</image:loc>
      <image:title>Insights - Are You Building a Brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/what-do-you-do-after-an-event-pockets-weighed-down-with-business-cards-and-too-much-to-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/920e8a15-06a0-4374-9cab-bdf57bc41c27/Screen+Shot+2022-04-06+at+10.22.32+AM.png</image:loc>
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      <image:caption>Halloween Pumpkin Patch, Industry City, Brooklyn</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/when-you-hear-crispr-do-you-think-dada-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
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      <image:title>Insights - When You Hear CRISPR, Do You Think DADA? Part 2 - Make it stand out</image:title>
      <image:caption>A painting by Hans Arp</image:caption>
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    <image:image>
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      <image:title>Insights - When You Hear CRISPR, Do You Think DADA? Part 2 - Make it stand out</image:title>
      <image:caption>La Joie De Vivre, Max Ernst</image:caption>
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  <url>
    <loc>https://www.messaginglab.com/blog/when-you-hear-crispr-do-you-think-dada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2a97476f-4c70-4e3d-936d-0f8c3ab76b81/Screen+Shot+2022-04-06+at+10.40.04+AM.png</image:loc>
      <image:title>Insights - When You Hear CRISPR, Do You Think DADA? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/83914707-bffe-4d0a-9713-f7a8d21b3307/Screen+Shot+2022-04-06+at+10.41.21+AM.png</image:loc>
      <image:title>Insights - When You Hear CRISPR, Do You Think DADA? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/right-now-this-very-minute-is-when-to-prepare-for-synbiobeta-2019-or-any-event-youre-attending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/9a211f54-26e3-4f57-85fd-fb9d4c3c47f3/Screen+Shot+2022-04-06+at+10.53.53+AM.png</image:loc>
      <image:title>Insights - Right Now, This Very Minute Is When to Prepare for SynBioBeta 2019, Or Any Event You're Attending - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/84815d56-02ec-4361-a7e2-ba98b74afe62/Screen+Shot+2022-04-06+at+11.00.17+AM.png</image:loc>
      <image:title>Insights - Right Now, This Very Minute Is When to Prepare for SynBioBeta 2019, Or Any Event You're Attending - Make it stand out</image:title>
      <image:caption>If you're getting tacos, invite me.</image:caption>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/dont-be-intimidated-by-that-big-and-ugly-strategy-word-it-only-means-a-plan-of-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
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      <image:title>Insights - Don't Be Intimidated by that Big-and-Ugly Strategy Word. It Only Means a Plan of Action. - Make it stand out</image:title>
      <image:caption>Don't be intimidated by strategy. Take the first step.</image:caption>
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  </url>
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    <loc>https://www.messaginglab.com/blog/what-it-takes-for-you-to-lead-the-industry-and-how-you-can-do-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/8fe3cb80-eea9-4a4e-9ab7-a1883bd4cbd7/Screen+Shot+2022-04-13+at+5.40.21+PM.png</image:loc>
      <image:title>Insights - What It Takes for You to Lead the Industry. And How You Can Do It. - Make it stand out</image:title>
      <image:caption>Make a mark. Blow Your Horn.</image:caption>
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    <image:image>
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      <image:title>Insights - What It Takes for You to Lead the Industry. And How You Can Do It. - Make it stand out</image:title>
      <image:caption>Ben Franklin's famous kite experiment</image:caption>
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    <loc>https://www.messaginglab.com/blog/what-happens-when-your-piece-of-kick-ass-content-takes-over-your-business-a-must-read-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/9b7f3609-df81-4bc1-8075-75dd5ef95dc0/Screen+Shot+2022-04-13+at+5.51.48+PM.png</image:loc>
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      <image:caption>If the wave arrives, some times you have to be prepared to ride it.</image:caption>
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    <loc>https://www.messaginglab.com/blog/you-have-a-great-life-sciences-story-but-want-to-tell-it-better-could-these-6-tips-help-you</loc>
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    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/e77bc646-f769-47ec-8028-4bdaa7dd0d7e/Screen+Shot+2022-04-13+at+5.59.03+PM.png</image:loc>
      <image:title>Insights - You Have a GREAT LIFE SCIENCES STORY But Want to Tell It Better. Could These 6 Tips Help You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/use-these-6-tips-to-connect-with-your-audience-and-be-their-bff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/4eef925a-338e-444e-a64d-a26eb6c1c730/Screen+Shot+2022-04-13+at+6.11.36+PM.png</image:loc>
      <image:title>Insights - Use These 6 Tips to Connect With Your Audience and Be Their BFF - Make it stand out</image:title>
      <image:caption>Alice Bag inspired a generation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/want-to-tell-a-great-story-then-you-better-make-your-audience-your-bff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/14ef7e8e-cbf4-49c4-84b4-1314471c926b/Screen+Shot+2022-04-13+at+6.15.20+PM.png</image:loc>
      <image:title>Insights - Want To Tell A Great Story? Then, You Better Make Your Audience Your BFF - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/fb39c013-73ba-430d-b9ba-6a15aa61bbf1/Screen+Shot+2022-04-13+at+6.16.47+PM.png</image:loc>
      <image:title>Insights - Want To Tell A Great Story? Then, You Better Make Your Audience Your BFF - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/you-have-this-brilliant-biotech-idea-but-you-dont-know-how-to-start-telling-your-story-heres-how</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/6a66f22a-8a3d-4f4d-83c4-4e1a72434d5f/Screen+Shot+2022-04-13+at+8.09.01+PM.png</image:loc>
      <image:title>Insights - You Have THIS BRILLIANT BIOTECH IDEA, But You Don't Know How to Start Telling Your Story. Here's How - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/dont-be-overwhelmed-sell-something</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/90fbf76a-a2db-44b5-ad3e-816202da406c/Screen+Shot+2022-04-13+at+8.04.32+PM.png</image:loc>
      <image:title>Insights - Don't Be Overwhelmed, Sell Something - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/if-youre-a-life-scientist-freaking-out-before-a-pitch-relax-youre-already-wired-for-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/0c81e29b-0625-4ce4-acb7-da72420e062d/Screen+Shot+2022-04-13+at+7.44.50+PM.png</image:loc>
      <image:title>Insights - If You're a Life Scientist Freaking Out Before a Pitch, Relax -- You're Already Wired for Story - Make it stand out</image:title>
      <image:caption>Forkhead box protein P2 (FOXP2)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/dont-be-mcboring-essential-tricks-for-remarkable-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/b05acd74-ab7b-477e-82a1-977409bd31e6/Screen+Shot+2022-04-13+at+7.42.47+PM.png</image:loc>
      <image:title>Insights - Don't Be McBoring. Essential Tricks for Remarkable Storytelling. - Make it stand out</image:title>
      <image:caption>Content is King. So was Elvis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2dbaaaf6-8a70-4f18-94e8-3d1aec30deda/Screen+Shot+2022-04-13+at+7.44.50+PM.png</image:loc>
      <image:title>Insights - Don't Be McBoring. Essential Tricks for Remarkable Storytelling. - Make it stand out</image:title>
      <image:caption>FOXP2 protein is essential for language development. This beautiful protein is conserved across many species.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2b4f65ce-1635-4e19-8aa5-665b7dc6bd44/Screen+Shot+2022-04-13+at+7.52.00+PM.png</image:loc>
      <image:title>Insights - Don't Be McBoring. Essential Tricks for Remarkable Storytelling. - Make it stand out</image:title>
      <image:caption>In ARRIVAL, Louise (played by Amy Adams) has to communicate with aliens to prevent an all-out global war.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/want-to-avoid-common-and-uncommon-failures-admit-youre-running-continuous-unending-experiments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/17a8c54d-c0c0-4907-b7df-a7ae89ed5339/Screen+Shot+2022-04-13+at+7.36.55+PM.png</image:loc>
      <image:title>Insights - Want to Avoid Common (and Uncommon) Failures? Admit You're Running Continuous, Unending Experiments - Make it stand out</image:title>
      <image:caption>Untitled, Kristen Adamczyk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/a367f576-038a-4621-bd89-bba27df5d158/Screen+Shot+2022-04-13+at+7.39.17+PM.png</image:loc>
      <image:title>Insights - Want to Avoid Common (and Uncommon) Failures? Admit You're Running Continuous, Unending Experiments - Make it stand out</image:title>
      <image:caption>Don't be a stranger. If you can't walk up the stairs, knock on the door, stay in our inbox.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/messaginglab-ceo-karl-schmieder-to-moderate-panel-at-ginkgo-bioworks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2591876d-4829-4539-8938-7962f0e2573a/Screen+Shot+2022-04-13+at+7.34.08+PM.png</image:loc>
      <image:title>Insights - Messaginglab CEO, Karl Schmieder to Moderate Panel at Ginkgo Bioworks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/the-bio-strategy-canvas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/5109dd10-5660-472d-ad9a-671be8ffc8c3/Screen+Shot+2022-04-13+at+7.27.38+PM.png</image:loc>
      <image:title>Insights - The Bio Strategy Canvas - Make it stand out</image:title>
      <image:caption>Its downloadable in both PDF and PowerPoint formats. If you need help figuring out how to use it, visit this blog post. Let me know how you use it. If you enjoyed this post, here are some others you may enjoy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/the-biostrategy-canvas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/e8fece14-58c3-4335-a657-26e9819e133b/Screen+Shot+2022-04-13+at+7.27.38+PM.png</image:loc>
      <image:title>Insights - The Biostrategy Canvas - Make it stand out</image:title>
      <image:caption>Canvas downloadable in PDF and PowerPoint formats.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/three-reasons-why-you-need-a-marketing-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/37e5bed1-bba9-44ba-9f39-8441444b770e/Screen+Shot+2022-04-13+at+7.22.22+PM.png</image:loc>
      <image:title>Insights - Three Reasons Why You Need a Marketing Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/34385d55-6543-45d2-a4cf-424551fc34d4/Screen+Shot+2022-04-13+at+7.23.54+PM.png</image:loc>
      <image:title>Insights - Three Reasons Why You Need a Marketing Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/four-lessons-from-synbiobeta-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/d99c291c-4892-4b8e-99c8-53b45c8133e3/Screen+Shot+2022-04-13+at+7.17.49+PM.png</image:loc>
      <image:title>Insights - Four Lessons from SynBioBeta 2018 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/increasing-engagement-expanding-influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/2378fdfa-0ae1-41ef-949f-2f5e0f7439d1/Screen+Shot+2022-04-13+at+7.10.22+PM.png</image:loc>
      <image:title>Insights - Increasing Engagement, Expanding Influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/innovate-faster-with-godins-free-prize-inside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/cdbd9b40-5b82-4b52-9db9-dc732e38f188/Screen+Shot+2022-04-13+at+7.02.32+PM.png</image:loc>
      <image:title>Insights - Innovate Faster with Godin's Free Prize Inside - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/preparing-kids-for-the-biotech-century</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/196ad08b-64cf-4587-afb9-8ce23a844b66/Screen+Shot+2022-04-13+at+6.55.34+PM.png</image:loc>
      <image:title>Insights - Preparing Kids for the Biotech Century - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/a0fbfb04-7b96-47fc-9e36-0b8a0977be97/Screen+Shot+2022-04-13+at+6.56.43+PM.png</image:loc>
      <image:title>Insights - Preparing Kids for the Biotech Century - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/f228f70c-54a8-4d0c-a453-2356b66d1c6f/Screen+Shot+2022-04-13+at+6.59.17+PM.png</image:loc>
      <image:title>Insights - Preparing Kids for the Biotech Century - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/content-strategy-drives-growth-of-social-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/c88943bc-67b4-4f60-a541-a485aa610949/Screen+Shot+2022-04-13+at+6.52.10+PM.png</image:loc>
      <image:title>Insights - Content Strategy Drives Growth of Social Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/new-positioning-new-name-provide-foundation-for-digital-marketing-sales-corporate-acquisition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/c262a283-bcec-477a-83f3-468643869ca8/Screen+Shot+2022-04-13+at+6.46.58+PM.png</image:loc>
      <image:title>Insights - New Positioning, New Name Provide Foundation for Digital Marketing, Sales, Corporate Acquisition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/unique-positioning-transformational-story-media-relations-lead-to-series-a-investment-2m-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/c2f44432-d156-4830-b14b-c06697b1eeac/Screen+Shot+2022-04-13+at+6.42.58+PM.png</image:loc>
      <image:title>Insights - Unique Positioning, Transformational Story, Media Relations Lead to Series A Investment, $2M Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/we-move-to-dumbo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/651749db-1fcf-4e5b-8c3a-baab77ce94e6/Screen+Shot+2022-04-13+at+6.35.35+PM.png</image:loc>
      <image:title>Insights - We Move to DUMBO - Make it stand out</image:title>
      <image:caption>Washington Street, Brooklyn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/f0100717-6614-419d-a29b-55220879b24b/Screen+Shot+2022-04-13+at+6.37.46+PM.png</image:loc>
      <image:title>Insights - We Move to DUMBO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/blog-post-zero</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e994fedf657821951f1578/0dae2645-4b33-4805-943d-077df72d5b06/Screen+Shot+2022-04-13+at+6.30.26+PM.png</image:loc>
      <image:title>Insights - Blog Post Zero - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/category/Events</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/category/Interviews</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/category/Marketing</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/Leadership</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/Funding</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/Chaco</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Biostrategy</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Self-care</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Biofoundry</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/Allonnia</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Audience+Perception</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/iGEM</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/Industry+Report</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Network</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Venture+Capitalist</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/biofabricate</loc>
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  </url>
  <url>
    <loc>https://www.messaginglab.com/blog/tag/biomaterials</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Biotech+Industry</loc>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/Story</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.messaginglab.com/blog/tag/EnginZyme</loc>
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      <image:caption>Brings 15 years of experience in healthcare, life sciences, technology, entrepreneurship, and leadership. Prior to Messaginglab, Erum co-founded healthcare tech company Soundmind, where she led the successful fundraise and exit as CEO. Erum studied Forensic Chemistry at West Chester University of Pennsylvania and started her career as an analytical chemist at GSK then J&amp;J developing therapeutics. Erum left the pharma lab when she received a position at the University of Pennsylvania to work with the Dean of Sociology on special projects. After getting married in 2010, Erum lived internationally and found her calling in developing startups and tech ecosystems while working alongside TED, Singularity University, Google, and the UN before founding Soundmind. Erum lives in Brooklyn, NY with her husband and son. She enjoys exploring the “Brooklyn” of different cities, supporting startup founders, and discovering the infinite possibilities of biotechnology and computation. Connect with Erum on LinkedIn or Twitter.</image:caption>
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      <image:caption>Kathy is an accomplished marketing communications strategist with nearly 35 years of experience in global and domestic branding and public relations, with a concentration on healthcare PR and internal/employee communications. Kathy has extensive experience working with Fortune 500 companies and venture capital firms including Novartis, Pfizer, Johnson &amp; Johnson, Bristol-Myers Squibb, GlaxoSmith Kline, Genentech, Roche, Amgen, Anheuser-Busch, among many others including startups and foundations. Kathy previously held senior positions at Chandler Chicco Agency, Ruder Finn, Ogilvy Public Relations (New York, Los Angeles), Presence, and EURO RSCG. Kathy graduated Summa Cum Laude and Phi Beta Kappa from Rutgers University with a Bachelor of Arts in art history.</image:caption>
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